Ocean News
Posts Tagged Research (Clear)
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Rethinking Ocean Outdoor: Introducing Peak DOOH
The Primers identifies 280 digital frames – the best of the best of DOOH Ocean Outdoor is reframing the DOOH (digital out of home) proposition to equate the power of… Read more
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Signs of recovery, normalisation and endurance in the UK motors industry
New research from Ocean’s consumer panel, @TheLocal*, has uncovered new attitude and behavioural insights that suggests the automotive industry is starting to experience signs of recovery and normalisation, with 15%… Read more
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Content and DOOH: Extending the life of linear broadcast
By Emma Jeffers
Last week Ocean presented its latest neuroscience and YouGov research into the interplay between live broadcast, content and DOOH, plus the public’s perceptions. Hosted at the Royal Academy – with… Read more
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DOOH content and advertising interplay ramps up engagement 5x
In a UK first, premium digital out-of-home (DOOH) media owner Ocean Outdoor has established the powerful interplay between advertising and content in DOOH environments using neuroscience. With so few content… Read more
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The Power of Neuroscience in Digital Out of Home
By Helen Haines
“Neuroscience is by far the most exciting branch of science because the brain is the most fascinating object in the universe.” Stanley B. Prusiner, Neurologist & Biochemist, Nobel Prize winner… Read more
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New Ocean Outdoor study reveals the brand building power of full motion digital out-of-home interactive creativity
Clear hierarchy of DOOH capability and effectiveness index established London, UK: Neuroscience research released today (July 11 2019 ) demonstrates how full motion digital out-of-home (DOOH) campaigns which use enhanced… Read more
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Women’s Aid and Engine secure Grand Prix in Ocean’s 10th anniversary celebration of the ultimate digital out-of-home campaigns
“DOOH is redefining human engagement” – Ocean CEO Tim Bleakley Marking 10 inspirational years of outstanding creativity in digital out-of-home, Ocean Outdoor today (Wednesday, June 19) named the Grand Prix… Read more
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The Lights: still shining bright 1 year on
By Jordan Wood
“It puts London back on the map again, it’s been dark for too long” one commuter announces whilst gazing up at the mesmerising display that dominates Piccadilly Circus. This direct… Read more
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New study shows how Piccadilly Lights drive brand status and positive audience emotion
Modern, global destination delivers 88 percent brand recall New research has confirmed the world-famous Piccadilly Lights, owned by Landsec, is a modern global landmark and prestigious brand advertising platform which… Read more
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New Ocean Outdoor Study Reveals the Brand Building Power of Full Motion Digital Out of Home
Full motion DOOH is 2.5 times more impactful than static OOH sites Online video performs better when DOOH is included in the media plan Neuroscience research released today demonstrates how… Read more
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