As lockdown restrictions have continued to ease and businesses have reopened across the UK, it finally looks like the good times are back for cities and their residents as the long-awaited crowds return.
And in particular Ocean cities, which are the UK’s leading, magnetic metropolitan retail and business hubs in their respective regions – attracting audiences from far and wide to live, work, shop and play.
With the vaccine roll out ahead of schedule, consumer confidence at a three-year high, and traffic levels close to, or above, what they were at the same time in 2019, the UK’s rapid return to normality is no longer a question – it’s a certainty.
The good news for brands looking to use Outdoor in their media plans is that it’s forecasted that OOH audiences will only continue to grow in line with social easing.
Ocean provides unmissable and unskippable OOH advertising opportunities in the UK’s leading cities. Ocean’s screens are scientifically proven to drive 2.5x more memory encoding and most importantly, are the best-performing large-format digital screens to prime other media.
Be where your audiences are: Find out more about the cities Ocean operates in, and the premium DOOH screens and OOH locations available, by clicking on the cities below.
From paying council tax online to sharing community-based events through mobile geo-targeting, Digital Cities are connected to the internet and are equipped with tech platforms for information and communications distribution and management.
While city residents – exposed to a plethora of digital and tech services – are morphing into Digital Citizens.
This exchange of data between Digital Cities and Digital Citizens has driven a connection and engagement with the places that they live, work and play in, and Ocean’s premium, full motion DOOH screens help facilitate these Digital Cities for Digital Citizens.
Operational in all of the UK’s leading, regional hubs – all competing on a global level – in total our cities (not including London) drive 68% of all of Ocean’s large format DOOH impacts in the UK – equating to a combined spend of £22.3bn!
Index 166 versus UK average
Index 133 versus UK average
59% have a University or higher degree