Bournemouth is a popular tourist destination, attracting millions of visitors every year, with 11.2m visitors in 2022 (Place Informatics/Daily Echo). This means that there is a large market of potential consumers for brands to target.
As the largest resort in Dorset, with a population of 519,000 and a student population of 19,000 (Bournemouth University), Bournemouth boasts a young and diverse demographic audience, ranging from students and young professionals to families and retirees.
Total retail spend
10% of the town's population
Index 550 versus UK
Index 360 versus UK
Bournemouth’s thriving cultural scene.
Bournemouth hosts various cultural events throughout the year, including music festivals, food and drink festivals, and sporting events. Home to The Bournemouth International Centre (BIC), an award-winning premier conference, events, and entertainment venue, and the Pavilion Theatre, a stunning Art Deco theatre, the town provides year-round entertainment.
Popular outdoor activities.
Bournemouth is known for its beautiful beaches and outdoor activities, such as surfing, paddleboarding, and cycling. There are also several nature reserves and parks near Bournemouth that offer hiking trails with stunning views of the countryside, making Bournemouth a perfect destination for an outdoor holiday. Brands can take advantage of this by advertising outdoor products or services, such as sporting equipment or leisurewear.
A unique shopping experience.
Bournemouth has a range of shopping options, including high street brands and independent boutiques. The town also has several markets, including the Bournemouth Vintage Market and the Bournemouth Artisan Market, where local artisans and makers sell their products.
Our full portfolio of Large Format Digital locations in the city.