Impact starts with insight
Audience matters
New insights from Route, the UK’s official OOH audience currency, show how our screens stand out for reach, impact and their ability to connect with affluent audiences.
Impact that adds up
82 million impacts delivered every week
Reaching the hard-to-reach
18% reach of the three highest value ACORN groups
More eyes. More impact. More reach.
The Grid®
The UK’s first full motion large format DOOH city centre network, The Grid network is perfectly placed to target receptive audiences, with long dwell times and strong sight lines.
0
X
times more impacts per screen than the UK DOOH average
0
%
greater impact than the average UK large format DOOH screen
The Loop®
Our state-of-the-art, full motion portrait network, The Loop is the ultimate pedestrian-targeting network. Across four cities and 235 screens, they generate higher levels of attention than standard D6s.
Better impact with diverse audiences.
0
%
more impacts per screen than the UK average
0
%
of impacts are AB social grade vs all UK mall DOOH screens
Route 60
We’re the leading media owner in large format full motion external screens, with 73% Ocean coverage.*
*Large format defined as >20sqm/external defined as Roadside and Shopping Precinct / Ocean Premium malls = Edinburgh Westfield, BPS & Canary Wharf.
We’re the leading media owner in delivering pedestrian impacts through large format external DOOH, with 48% of Ocean impacts.
Our premium retail D6s better target affluent audiences in malls vs mall D6 average
*Premium Acorn = Luxury Lifestyles & Established Affluence geodemographics
We lead with 44% share of DOOH locations which are high impact and large format, and we have the largest share of the top 100 of these locations, at 31%.
We’re the UK leader in large format full motion impacts, with 73% of Ocean impacts, and we deliver in impacts for large format DOOH outside of London, with 45% of impacts across the rest of the UK.
With the largest reach of individuals outside of London, we offer unrivalled reach
