Ocean

Ocean Outcomes

A series of case studies and testimonials displaying the effectiveness of DOOH in creating brand awareness and purchase intent across our selection of iconic locations. 


Ocean Outcome

Coty “Lacoste Superheroes” – November 2022


  • Category

    Cosmetics/Personal Care

  • Environment

    Shopping Mall

  • Format

    Creative Solutions

  • Objective

    Consumer Activation



The campaign included an experiential pop-up event and sampling activity at Westfield London, where participants could register for Web3 wallets and receive interactive, animated NFTs.

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Ocean Outcome

Netflix “Top Boy” – October 2022


  • Category

    Ents/Leisure

  • Environment

    Roadside

  • Format

    Static, Iconic

  • Objective

    Broadcast Awareness



Netflix announced the return of the hotly anticipated hit crime drama Top Boy on the BFI IMAX, Europe’s biggest advertising canvas in London’s Waterloo.

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Ocean Outcome

Subway “Go Big Go Subway” – August 2022


  • Category

    FMCG

  • Environment

    Shopping Mall

  • Format

    Large-format DOOH, Creative Solutions

  • Objective

    Consumer Activation



The bold creative campaign from Above+Beyond, appeared on The Four Dials at Westfield Stratford City, aiming to continue building on the brand’s fame and innovation and showcasing some great tasting and crave-able Subs.

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Ocean Outcome

Birmingham City Council “Perry’s Trail” – July 2022


  • Category

    Ents/Leisure

  • Environment

    High Street, Multi-environmental

  • Format

    Large-format DOOH, Small-format DOOH, Creative Solutions

  • Objective

    Broadcast Awareness, Consumer Activation



For the 2022 Commonwealth Games held in Birmingham, Ocean partnered with Birmingham 2022 Games Partners to create a city centre trail featuring Perry, the mascot. The trail, part of the ‘proud host city’ celebrations for the Games, encouraged residents and visitors to Birmingham to get active and find the 17 stunning statutes and eight digital installations featuring Perry.

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Ocean Outcome

Vodafone “Wimbledon” – June 2022


  • Category

    Ents/Leisure

  • Environment

    High Street

  • Format

    Large-format DOOH, Iconic, Creative Solutions

  • Objective

    Broadcast Awareness



Vodafone, the Official Connectivity Partner of The Championships, Wimbledon, unveiled an industry-first 3D Piccadilly Lights activation which sees teenage tennis sensation Emma Raducanu brought to life as a digital avatar. The multi-screen immersive 3D experience, inspired by Wimbledon Uncovered in 360, Powered by Vodafone, and created by Ocean, is the first-ever motion-capture computer-generated (CG) avatar of an athlete to appear solo in DeepScreenTM on the Piccadilly Lights.

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Ocean Outcome

The Big Issue “I’m here” – June 2022


  • Category

    Charity

  • Environment

    Shopping Mall

  • Format

    Creative Solutions

  • Objective

    Broadcast Awareness



The campaign, launched by Forever Beta, supported Big Issue vendors after the difficulties they have faced over the last two years. This campaign used personalised billboards to inform the community when their Big Issue vendor was at their pitch, giving them the most prominent voice possible.

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Ocean Outcome

Missing People “Help Find…” – May 2022


  • Category

    Charity

  • Environment

    Shopping Mall

  • Format

    Large-format DOOH

  • Objective

    Broadcast Awareness



Engine Creative re-invented the missing person poster - re-thinking the standard design and introducing a high-impact live portrait – for UK charity Missing People to coincide with International Missing Children's Day.

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Ocean Outcome

EE “Stay Connected at Night” – February 2022


  • Category

    Telecoms

  • Environment

    High Street

  • Format

    Small-format DOOH

  • Objective

    Broadcast Awareness



EE launched its campaign, "Stay Connected at Night," in Manchester, providing real-time travel information for safe routes home at night.

Download .pdf
Ocean Outcome

Sony Pictures “The Emoji Movie” – July 2017


  • Category

    Ents/Leisure

  • Environment

    Shopping Mall

  • Format

    Creative Solutions

  • Objective

    Consumer Activation



Created by Feref and planned by MGOMD and Talon, the Emoji Movie used Ocean's in-built On Screen AR technology to sense when people were looking at the screen, then tracked their faces and superimposed different emoji characters from the film onto their heads, creating a reactive Augmented Reality experience.

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Ocean Outcome

L’Oréal Group “L’Oréal Studio Pro” – April 2016


  • Category

    Cosmetics/Personal Care

  • Environment

    Shopping Mall

  • Format

    Creative Solutions

  • Objective

    Consumer Activation



L’Oréal sought to encourage the hard-to-reach Millennial audience to try ‘stand-out’ hairstyles with the aid of Studio Pro styling products. This was done using an experiential pop-up salon at Westfield London, where consumers were invited to receive a complimentary styling and had the opportunity to visit an interactive photo booth, where they could snap and share their new look.

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