Ocean Outcomes

The latest phase of Capita’s “You Belong Here” British Army recruitment campaign launched with a DeepScreen® ALIVE campaign at seven UK locations, including Glasgow, Nottingham, Manchester, and Westfield Stratford City ‘Four Dials,’ featuring animated England heavyweight boxing champion LSgt Natty Ngwenya. This was a first ever 3D artwork that is weather-matching in real-time as part of DeepScreen® ALIVE technology.

On 15 December, Samsung Gaming Hub raised awareness on another level, by live streaming an interactive 3D Rocket League gaming challenge on the world famous Piccadilly Lights. The campaign made DeepScreen® interactive for the first time ever in DOOH screens globally, which we’ve labelled ‘DeepScreen® ALIVE’.

This year, World Land Trust, one of the 12 charities we supported in 2023, launched an integrated DOOH campaign across Edinburgh, Manchester, Leeds, Newcastle, London, and Birmingham to build awareness around the environmental charity's work to protect wildlife species and save threatened habitats.

William Hill launched the world's largest AR-powered virtual slot machine, which could be accessed via smartphones using QR codes on digital and static billboards across 12 UK cities. This innovative campaign aimed to engage a broad audience aged 18-44 and allowed users to participate in a William Hill prize competition by spinning the virtual slot machine on their mobile device.

Paramount Pictures uses the scale and presence of Europe’s most iconic out of home canvas to mark the UK release of its action blockbuster Transformers: Rise of the Beasts.
This is the first time our DeepScreen® 3D technique has been used at such scale and on The BFI IMAX canvas. The famous banner is situated in central London.

Nationwide Building Society showcased its unwavering commitment to its members over profits through a straightforward campaign called The Nationwide Fairer Share. The campaign dominated Ocean in Motion, Loop screens, and large format displays across the UK.

NOW TV used Vehicle Detection Technology (VDT) to promote Formula 1 and target different drivers with dynamic messaging. The campaign targeted popular car brands with dynamic headlines and a further trigger for the weather, a first for VDT!

EE launched its campaign, "Stay Connected at Night," in Manchester, providing real-time travel information for safe routes home at night.

MOJU launched a ginger shot campaign on The Screen @ Canary Wharf. The campaign utilised Ocean's live data feed technology, detecting temperature changes in real-time. Whenever the temperature fell below 8 degrees, the creative ad on The screen would automatically change to prompt passersby to scan a QR code and receive a complimentary ginger shot.

In December 2022, H&M unveiled their menswear campaign featuring Munya Chawawa, the acclaimed British comedian and entertainer, who was chosen as the brand's UK menswear ambassador for 2022. The Hawaii Keisuke, campaign was showcased using the innovative DeepScreen technology on the Screen @ Arndale in Manchester.