Cosmetics/Personal Care
Shopping Mall
Creative Solutions
Consumer Activation
The campaign included an experiential pop-up event and sampling activity at Westfield London, where participants could register for Web3 wallets and receive interactive, animated NFTs.
Ents/Leisure
Roadside
Static, Iconic
Broadcast Awareness
Netflix announced the return of the hotly anticipated hit crime drama Top Boy on the BFI IMAX, Europe’s biggest advertising canvas in London’s Waterloo.
FMCG
Shopping Mall
Large-format DOOH, Creative Solutions
Consumer Activation
The bold creative campaign from Above+Beyond, appeared on The Four Dials at Westfield Stratford City, aiming to continue building on the brand’s fame and innovation and showcasing some great tasting and crave-able Subs.
Ents/Leisure
High Street, Multi-environmental
Large-format DOOH, Small-format DOOH, Creative Solutions
Broadcast Awareness, Consumer Activation
For the 2022 Commonwealth Games held in Birmingham, Ocean partnered with Birmingham 2022 Games Partners to create a city centre trail featuring Perry, the mascot. The trail, part of the ‘proud host city’ celebrations for the Games, encouraged residents and visitors to Birmingham to get active and find the 17 stunning statutes and eight digital installations featuring Perry.
Ents/Leisure
High Street
Large-format DOOH, Iconic, Creative Solutions
Broadcast Awareness
Vodafone, the Official Connectivity Partner of The Championships, Wimbledon, unveiled an industry-first 3D Piccadilly Lights activation which sees teenage tennis sensation Emma Raducanu brought to life as a digital avatar. The multi-screen immersive 3D experience, inspired by Wimbledon Uncovered in 360, Powered by Vodafone, and created by Ocean, is the first-ever motion-capture computer-generated (CG) avatar of an athlete to appear solo in DeepScreenTM on the Piccadilly Lights.
Charity
Shopping Mall
Creative Solutions
Broadcast Awareness
The campaign, launched by Forever Beta, supported Big Issue vendors after the difficulties they have faced over the last two years. This campaign used personalised billboards to inform the community when their Big Issue vendor was at their pitch, giving them the most prominent voice possible.
Charity
Shopping Mall
Large-format DOOH
Broadcast Awareness
Engine Creative re-invented the missing person poster - re-thinking the standard design and introducing a high-impact live portrait – for UK charity Missing People to coincide with International Missing Children's Day.
Telecoms
High Street
Small-format DOOH
Broadcast Awareness
EE launched its campaign, "Stay Connected at Night," in Manchester, providing real-time travel information for safe routes home at night.
Ents/Leisure
Shopping Mall
Creative Solutions
Consumer Activation
Created by Feref and planned by MGOMD and Talon, the Emoji Movie used Ocean's in-built On Screen AR technology to sense when people were looking at the screen, then tracked their faces and superimposed different emoji characters from the film onto their heads, creating a reactive Augmented Reality experience.
Cosmetics/Personal Care
Shopping Mall
Creative Solutions
Consumer Activation
L’Oréal sought to encourage the hard-to-reach Millennial audience to try ‘stand-out’ hairstyles with the aid of Studio Pro styling products. This was done using an experiential pop-up salon at Westfield London, where consumers were invited to receive a complimentary styling and had the opportunity to visit an interactive photo booth, where they could snap and share their new look.