Ocean

Ocean Outcomes

A series of case studies and testimonials displaying the effectiveness of DOOH in creating brand awareness and purchase intent across our selection of iconic locations. 


Ocean Outcome

World Land Trust “Drops in the Ocean” – September 2023


  • Category

    Charity

  • Environment

    Multi-environmental

  • Format

    Large-format DOOH, Small-format DOOH

  • Objective

    Broadcast Awareness



This year, World Land Trust, one of the 12 charities we supported in 2023, launched an integrated DOOH campaign across Edinburgh, Manchester, Leeds, Newcastle, London, and Birmingham to build awareness around the environmental charity's work to protect wildlife species and save threatened habitats.

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Ocean Outcome

William Hill “Vegas” – June 2023


  • Category

    Ents/Leisure

  • Environment

    Multi-environmental

  • Format

    Creative Solutions

  • Objective

    Creative Solutions



William Hill launched the world's largest AR-powered virtual slot machine, which could be accessed via smartphones using QR codes on digital and static billboards across 12 UK cities. This innovative campaign aimed to engage a broad audience aged 18-44 and allowed users to participate in a William Hill prize competition by spinning the virtual slot machine on their mobile device.

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Watch Video
Ocean Outcome

Nationwide “The Fairer Share” – May 2023


  • Category

    Finance

  • Environment

    Multi-environmental

  • Format

    Large-format DOOH, Small-format DOOH, Static

  • Objective

    Broadcast Awareness



Nationwide Building Society showcased its unwavering commitment to its members over profits through a straightforward campaign called The Nationwide Fairer Share. The campaign dominated Ocean in Motion, Loop screens, and large format displays across the UK.

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Ocean Outcome

Paramount Pictures “Transformers: Rise of the Beasts” – May 2023


  • Category

    Ents/Leisure

  • Environment

    High Street

  • Format

    Creative Solutions

  • Objective

    Broadcast Awareness



Paramount Pictures uses the scale and presence of Europe’s most iconic out of home canvas to mark the UK release of its action blockbuster Transformers: Rise of the Beasts.
This is the first time our DeepScreen® 3D technique has been used at such scale and on The BFI IMAX canvas. The famous banner is situated in central London.

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Watch Video
Ocean Outcome

Sky “Now TV | F1” – March 2023


  • Category

    Ents/Leisure

  • Environment

    Roadside, Shopping Mall

  • Format

    Large-format DOOH, Creative Solutions

  • Objective

    Creative Solutions



NOW TV used Vehicle Detection Technology (VDT) to promote Formula 1 and target different drivers with dynamic messaging. The campaign targeted popular car brands with dynamic headlines and a further trigger for the weather, a first for VDT!

Download .pdf
Ocean Outcome

EE “Stay Connected at Night” – February 2023


  • Category

    Telecoms

  • Environment

    High Street

  • Format

    Small-format DOOH

  • Objective

    Broadcast Awareness



EE launched its campaign, "Stay Connected at Night," in Manchester, providing real-time travel information for safe routes home at night.

Download .pdf
Ocean Outcome

MOJU “Ginger Shot” – January 2023


  • Category

    Drink

  • Environment

    Shopping Mall

  • Format

    Large-format DOOH

  • Objective

    Consumer Activation



MOJU launched a ginger shot campaign on The Screen @ Canary Wharf. The campaign utilised Ocean's live data feed technology, detecting temperature changes in real-time. Whenever the temperature fell below 8 degrees, the creative ad on The screen would automatically change to prompt passersby to scan a QR code and receive a complimentary ginger shot.

Download .pdf
Ocean Outcome

H&M “Hawaii Keisuke Collection” – December 2022


  • Category

    Fashion

  • Environment

    Shopping Mall

  • Format

    Large-format DOOH

  • Objective

    Broadcast Awareness, Social amplification



In December 2022, H&M unveiled their menswear campaign featuring Munya Chawawa, the acclaimed British comedian and entertainer, who was chosen as the brand's UK menswear ambassador for 2022. The Hawaii Keisuke, campaign was showcased using the innovative DeepScreen technology on the Screen @ Arndale in Manchester.

Download .pdf
Ocean Outcome

Coty “Lacoste Superheroes” – November 2022


  • Category

    Cosmetics/Personal Care

  • Environment

    Shopping Mall

  • Format

    Creative Solutions

  • Objective

    Consumer Activation



The campaign included an experiential pop-up event and sampling activity at Westfield London, where participants could register for Web3 wallets and receive interactive, animated NFTs.

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Watch Video
Ocean Outcome

Meta “Meta Quest” – November 2022


  • Category

    Computers/Tech

  • Environment

    High Street

  • Format

    Creative Solutions

  • Objective

    Broadcast Awareness, Social amplification



Meta's Reality Labs took over the Piccadilly Lights to promote its Meta Quest 2 virtual reality headset. The campaign, as part of Meta's "Wish for the Extraordinary" campaign, shows an astronaut reaching out of the screen, a rollercoaster, and an NFL player leaping towards viewers to catch a football.

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