Ocean Outcomes

William Hill launched the world's largest AR-powered virtual slot machine, which could be accessed via smartphones using QR codes on digital and static billboards across 12 UK cities. This innovative campaign aimed to engage a broad audience aged 18-44 and allowed users to participate in a William Hill prize competition by spinning the virtual slot machine on their mobile device.

Nationwide Building Society showcased its unwavering commitment to its members over profits through a straightforward campaign called The Nationwide Fairer Share. The campaign dominated Ocean in Motion, Loop screens, and large format displays across the UK.

Paramount Pictures uses the scale and presence of Europe’s most iconic out of home canvas to mark the UK release of its action blockbuster Transformers: Rise of the Beasts.
This is the first time our DeepScreen® 3D technique has been used at such scale and on The BFI IMAX canvas. The famous banner is situated in central London.

NOW TV used Vehicle Detection Technology (VDT) to promote Formula 1 and target different drivers with dynamic messaging. The campaign targeted popular car brands with dynamic headlines and a further trigger for the weather, a first for VDT!

EE launched its campaign, "Stay Connected at Night," in Manchester, providing real-time travel information for safe routes home at night.

MOJU launched a ginger shot campaign on The Screen @ Canary Wharf. The campaign utilised Ocean's live data feed technology, detecting temperature changes in real-time. Whenever the temperature fell below 8 degrees, the creative ad on The screen would automatically change to prompt passersby to scan a QR code and receive a complimentary ginger shot.

In December 2022, H&M unveiled their menswear campaign featuring Munya Chawawa, the acclaimed British comedian and entertainer, who was chosen as the brand's UK menswear ambassador for 2022. The Hawaii Keisuke, campaign was showcased using the innovative DeepScreen technology on the Screen @ Arndale in Manchester.

The campaign included an experiential pop-up event and sampling activity at Westfield London, where participants could register for Web3 wallets and receive interactive, animated NFTs.

Meta's Reality Labs took over the Piccadilly Lights to promote its Meta Quest 2 virtual reality headset. The campaign, as part of Meta's "Wish for the Extraordinary" campaign, shows an astronaut reaching out of the screen, a rollercoaster, and an NFL player leaping towards viewers to catch a football.

WhatsApp took over Piccadilly Lights, Twitch and Roblox in the final phase of its global brand campaign to highlight the messaging app’s privacy features.
The campaign culminated with a week-long DeepScreen activation on Piccadilly Lights, alongside a privacy-focused mini-game on Twitch, in-game advertising in Roblox and a media partnership with Hearst and The Players’ Tribune.