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Understanding our audiences optimises the impact your brand will have in our locations
The Ocean Outdoor audience is unrivalled
We give advertisers the opportunity to talk to the most affluent consumers living in the UK, the most affluent consumers visiting the UK and younger demographics who are hard to reach through other media channels.
We focus on four key questions:
- Who are our key audience segments, and how are these of value to advertisers?
- How do audiences interact with our screens; how many and how often?
- What do audiences think, feel and do after exposure to our screens?
- What are the outcomes for advertisers using our screens?
Find out some of the answers to these vital questions below.
Our locations deliver impact
- 65 million impacts delivered every single week
– Route
The audience is all about affluence
- Reaching 30% of AB social grade every single week (20% over-indexing vs UK population profile)
– Route - 18% reach of the three highest value ACORN segments every single week
– Route
![Range Rover, StJames, July-24-01[38]](data:image/svg+xml;nitro-empty-id=MTg2NToxNTAw-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgMTM1MyA5MDAiIHdpZHRoPSIxMzUzIiBoZWlnaHQ9IjkwMCIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj48L3N2Zz4=)
Premium OOH has a key role to play in media plans
- Premium OOH primes the rest
- Exposure to our screens delivers a 27% increase in engagement and a 20% increase in emotion, towards the broader OOH campaign
– NeuroInsight/Ocean Outdoor 2022
High impact creativity = memorable campaigns
- Full motion DOOH makes a campaign 2.5x more memorable
– NeuroInsight/Ocean Outdoor 2017
Iconic, premium screens boost other channels’ performance
- Piccadilly Lights for example, can be used to dramatically increase the perception of a social media campaign, increasing ‘approach’ by 87%
– NeuroInsight/Ocean Outdoor 2022
Delivering shareable campaigns
- 36% of 18-34s would encourage others to see a Deepscreen® 3D campaign, with 64% more likely to do so than all adults exposed
– Opinium/Ocean Outdoor 2022
