Impact starts with insight.
Audience matters.
New insights from Route, the UK’s official OOH audience currency, show how our screens stand out for reach, impact and their ability to connect with affluent audiences.
More eyes. More impact. More reach.
Our share of inventory:
55%
All eyes on your brand
More screens in the most iconic locations means more standout moments for your brand.
Our share of impact:
73%
Majority rules
With 73% of impacts and the largest share of large format screens, we’re not just part of the conversation. We start it.
Our share of pedestrian impact:
72%
In the footfall sweet spot
Impact where people are. Our portfolio reaches the majority of pedestrianised audiences across the UK.
Source: ROUTE
Reaching the hard-to-reach in premium retail destinations
All shopping mall DOOH screens – Index vs UK population
Source: ROUTE
