Ocean for Good brings together the ways we’re reducing our impact and creating positive change.
We are certified for a more sustainable future
Our goals
We have already surpassed our 2030 Scope 1 and 2 emissions reduction target, achieving an 85%+ reduction five years ahead of schedule. Our focus now continues on reducing Scope 3 emissions and reaching net zero across our value chain by 2040.
Science-backed. Independently recognised.
We’re proud that our net zero targets have been validated by the Science Based Targets initiative (SBTi) and that we are certified to ISO 14001. These independent standards help ensure our sustainability commitments are robust, credible and embedded in how we operate.
5 years of Drops in the Ocean
Our Drops in the Ocean initiative supports environmental charities by donating 2% of our annual UK reported revenue through advertising space across our digital screen network. Going into our fifth year, we’ve donated over £8.9m screen space to 31 charities.
Pinwheel
Since January 2024, we’ve pledged a percentage of our annual revenue to four different critical marine based projects annually, chosen by our participating agency partners.
We are supporting four marine based projects across 20 countries
195, 240 turtle hatchlings protected
Equivalent of 2.1m plastic bottles recovered
Learn more about how we’re taking a responsible approach across the business
Environmental responsibility
Take a look at how we operate our business with the environment front and centre of what we do.
Ad Net Zero
The advertising industry is mobilising in response to the climate emergency.
Rewilding
With an extensive physical footprint, see our efforts to rewild and create wildlife corridors in our cities.
Drops in the Ocean
Heading into its fifth year, we offer a stage to organisations who put the future of the planet at the heart of their message.
Pinwheel partnership
Since January 2024, we’ve pledged a percentage of our annual revenue to four different critical marine based projects annually, chosen by our participating agency partners.
Volunteering
Find out about our environmental volunteering initiatives.
OOH is the most sustainable advertising platform
- OOH advertising accounts for just 0.067% of UK power consumption.*
- Digital OOH represents just 0.03% of the UK’s 100 million digital screens.**
Sources: *Sustainability in Out of Home report, 2024. **The Drum, 2023
Our scopes
When it comes to reporting progress, a company’s greenhouse gas emissions are classified into three scopes. Unlike some, we are measuring – and reporting – against all three.
Scope 1
This covers emissions from sources that we own or control directly, including company facilities, such as our offices. At 2% of our total emissions, scope 1 represents the lowest share of our emissions.
Scope 2
This covers indirect emissions from purchased electricity for our offices and our screens.
- As of April 2022, none of our screens (apart from Piccadilly Lights) operate on a 24 hour basis
- Since 2019 all electricity sourced and paid for by us is 100% green from sustainable suppliers
- In 2024, we upgraded the LEDs on BFI IMAX, reducing energy usage by 30%
Scope 3
This covers other indirect emissions including business travel, employee commuting and the supply of goods and services. We have worked with our supply chain and adjusted our procurement plan to effectively source sustainable materials. We also provide reusable water bottles for staff and have a recycling system in the office, including educational posters. Our employees are given access to sustainable travel such as a Cycle-to-work scheme, and we prioritise train travel where possible as an international business.
