In 2018 Ocean Outdoor created Oceans for Oceans; an initiative to act together to help end the use of single-use plastics within our business and stop plastic ending up in our seas and oceans. Partnering up with the Marine Conservation Society to work simultaneously on these issues, Ocean then supplied advertising space across the UK network to help amplify their messages, causes and fundraising appeals.
Following on from this partnership, in November 2021, Ocean advanced Oceans for Oceans to sit within their wider sustainability mission and created the Drops in the Ocean Fund. Under this initiative, Ocean Outdoor have donated £2 million of the Group’s reported revenue to organisations and causes associated with the preservation of land, nature, the oceans, global warming, pollution, and the climate emergency.
Drops in the Ocean gives charities and causes a change to appear at scale across some of Oceans Group’s 8,631 plus premium DOOH advertising locations in 834 cities.
Find out more about the fund here.
Ocean is a business that consumes energy as part of our day to day operation in our offices and to obviously power our screens.
We are proud that since 2019 all electricity sourced and paid for by Ocean is 100% green from sustainable suppliers. As you can imagine, that’s a large amount of electricity.
We limit hours of operation and voluntarily reduce brightness to below permitted levels and in more sensitive locations override our technology to deliver brightness levels lower than those dictated by our ambient light sensing equipment.
Ocean as a policy, do not operate our screens on a 24/7 basis, instead most of our large format screens are powered down between 23:00hrs and 06:00hrs, and Ocean’s small format networks between 03:00hrs and 06:00hrs. Ocean where possible places a self-imposed limit on brightness to override the integrated ambient lighting sensing systems.
This benefits our neighbours, the environment and our wildlife.
Ocean’s procurement access’s our supplier’s environmental processes to ensure a multi-faceted approach to sustainability that strives to optimise our procured technology, educate our suppliers, reduce our corporate waste, and to stay actively involved to reduce our environmental footprint throughout all processes and in our eco-system.
Ocean continually review our environmental practices.
The move to LEDs is a huge shift in sustainability and the green credentials for Ocean and the wider DOOH market. Recognising the demand on energy sources, the typical LED burns about 10% of their energy as heat and the rest as light; as opposed to their predecessor, the incandescent light bulb, which burns about 98% of their energy as heat and 2% as light.
Ocean’s has chosen the world leader in LED technology as our preferred supplier. Part of this selection process was a firm commitment to exacting environmental and sustainable criteria, we have a partner who we are confident delivers the most efficient form of lighting commercially available today.
The technical commitment:
The sustainable commitment:
They also aggressively recycle all eligible office and industrial materials. Materials which are recycled as part of the manufacturing processes include;
Polyvinyl Chloride Plastic, commonly known as PVC, is a highly environmentally, damaging plastic.
Approximately 340 million square meters of PVC banner was printed in Europe in 2018. Much of this ended up in landfill or was incinerated. Due to the ongoing concern with the material Ocean has sought alternative materials to replace the use of PVC on our banners. PVC is hard to recycle–– it’s a thin, flexible material that contains a number of chemical additives. Ultimately the only way to dispose of the vast majority of PVC banner material is either landfill, where it sits remaining whole for centuries, or incinerate it.
Kavalan is a PVC-free banner range that offers a viable replacement to traditional PVC banner material. PVC-free and phthalate–free, Kavalan looks like PVC, has the strength of PVC, performs like PVC, and welds like PVC. Kavalan offers all the benefits of PVC but none of the harmful environmental effects.
Wildlife corridors are increasingly popular and important to the ecosystems and natural habitats of our cities. Creating individual safe havens for species but also creating stepping stones of nature across our cities for both flora and fauna.
Working with the UK Wildlife Trust’s to support our progress with this project, we have identified over 30 existing advertising locations across the UK that we are in the process of returning to nature. Creating habitats of native species to encourage the return of wildlife and act as educational focus points for schools in the area.
They will also assist with engaging community groups and schools, encouraging volunteering, connecting individuals and opportunities for young people.
Our Dutch colleagues are introducing Bee and Butterfly Hotels. These Hotels can be constructed around the superstructure of Ocean’s existing large format advertising displays that have the land capacity to support the planting of wild-flowers to feed and sustain the bees and butterflies.
As part of our response to this crisis we are managing our sites land so that they positively contribute to biodiversity, particularly for pollinators
Such transformative action across the whole Ocean network is necessary to create ‘more, bigger, better and joined up’ habitats and ‘Making Space for Nature’.
From Autumn 2021
Ocean is committed to a work environment that is free from human trafficking, forced labour and unlawful child labour, we will not accept products and/or services from suppliers that employ or utilise child labour or forced labour.
We have responsibility under the Modern Slavery Act 2015 to ensure transparency in the provision of all our goods and services and we take it seriously.
As part of the company’s due diligence processes into slavery and human trafficking we conduct a supplier approval process which incorporates a review of the controls undertaken by the supplier, and Account Manager and Contracts Managers will continually monitor the level of management control required.
It is mandatory that suppliers meet the following requirements, which are investigated as part of our Supplier onboarding process and Supplier Health, Safety and Environmental Assessment. Suppliers:
Suppliers will confirm their compliance and their adherence to relevant human trafficking and slavery laws in each of the relevant countries in which they operate and be able to demonstrate their compliance upon request.
We conduct audits to ensure 100% compliance.
It’s not only about how we conduct ourselves, but also about how the people we do business with conduct themselves.
At Ocean Outdoor, contractors are vetted before they can join our suppliers list. To meet our requirements, suppliers are required to complete our Supplier Health, Safety and Environmental Assessment and provide relevant documentation to support the answers given.
Where relevant, contractors need to recognise, or be compliant with a standard equivalent to ISO14001 (Environmental Management) and/or have in place an environmental policy that is communicated to all employees, together with clear arrangements and a champion responsible within the business.
Each contractor on our list of registered suppliers needs to have processes in place that match with our own environmental goals, and we continue to monitor and review the information provided within Supplier Assessments, conducting annual reviews to ensure ongoing compliance. Where relevant, we are encouraging all of our suppliers to be ISO14001 compliant (or equivalent) by 2025.
This applies wherever in the world Ocean is doing business.
The advertising industry is mobilising in response to the climate emergency. The Ad Net Zero initiative represents an industry-wide collaboration to curb emissions from advertising industry’s operations: including the ad production process, media planning and buying. This is delivered as part of a partnership between the Advertising Association, IBSA and the Institute of Practitioners in Advertising (IPA).
Their ‘Ad Net Zero’ report launched November 2020 calculated the operational emissions of the advertising industry to be 84,000 tonnes of carbon dioxide equivalent and outlined a 5-step plan for organisations to reduce emissions.
Over 80 companies spanning brands, agencies, media owners, tech platforms and trade bodies have signed up to the Ad Net Zero initiative. As of December 2021, Ocean Outdoor are proud supporters of the Ad Net Zero group in order to help combat climate change within the industry and create a more sustainable future.
Visit adassoc.org.uk for more information.
Ad net Zero purposes action on five fronts: