Newcastle is a vibrant city known for its rich history, dynamic culture, and thriving retail scene. As a key hub in the North East, it offers a prime location for impactful Out of Home advertising.
With a spending potential of £694m1 and being home to Newcastle University and Northumbria University, this popular city provides opportunities for your brand to connect with the student population and an affluent audience.
- 41% of the retail market consists of premium and luxury1
- 32% are 18-34 year olds2
- 20% of the population are ABs2
- 54% of the population show low TV consumption habits3
1 CACI data 2024: defined as anything above ‘Accessible Premium’
2 2021 England & Wales Census/2022 Scotland census (defined in Scotland as ’15-34’)
3 YouGov Profiles consumer database Jan 2024: defined as ‘Light’ or ‘Ultra-light’ TV hours watched
Eldon Square: This premier shopping destination in Newcastle boasts over 100 stores, including well-known department stores and popular brand-name shops such as John Lewis & Partners, All Saints, and Apple.
The Great North Museum: Hancock, which highlights the city’s history and heritage.
Baltic Centre: An innovative exhibition venue in a renowned industrial structure along the south bank of the River Tyne
St James’ Park is the home stadium of Newcastle United Football Club, located in the city centre. With a seating capacity of 52,350 seats, it is one of the largest stadiums in the English Premier League.