- Location London
- Format Large FormatBanner
- Network Banners
- Dimensions 505m²
- Height 18.5m
- Width 27.3m
- Downloads Production Specifications
ALPHA
Stand out from the rest on ALPHA
ALPHA banner is the largest advertising site along the M4 – a key commuter route for decision makers travelling from Heathrow into London’s commercial districts.
With over 130,000* vehicles per day, with even higher volumes in the approach to Central London.
There are three lanes of dense, slow moving traffic, ensuring prolonged exposure and repeated messaging.
*Source: Industry of Civil Engineers, 2024
The Location
The M4 connects communities and business hubs, facilitating significant commercial and commuter traffic. The ALPHA is positioned on the way to Heathrow Airport, a bustling area of the M4 due to high traffic volumes from both commuters and travellers heading to and from the airport.
The automotive district in Chiswick, West London, is home to high-end dealerships like Mercedes-Benz and Audi, attracting affluent buyers seeking luxury vehicles. Well-connected by major roads and public transport, it draws a steady flow of visitors. This area blends automotive showrooms with local conveniences, making it a key destination for car enthusiasts and residents alike.
A large and scenic green space offering a mix of history, nature, and leisure activities. The park is home to Gunnersbury Park Museum, housed in a historic mansion, and features beautiful gardens, woodlands, and sports facilities. It’s a popular spot for walking, picnicking, and outdoor events. The park is also well-known for its rich heritage, once being part of the estates of local aristocracy. Its convenient location near Gunnersbury and Chiswick stations makes it easily accessible to both locals and visitors.
Kew Gardens, officially known as the Royal Botanic Gardens, Kew, is a UNESCO World Heritage Site located in southwest London, popular with tourists. It is one of the world’s most famous botanical gardens, covering 326 acres and home to over 50,000 plant species. Visitors can explore stunning glasshouses, including the Palm House and Temperate House, along with expansive landscapes, tranquil lakes, and an iconic treetop walkway. Kew Gardens also plays a crucial role in scientific research and conservation, making it a hub for both education and leisure.