Turning Spaces into Places

The Great ADventure

What is The Great ADventure?

The Great ADventure is an immersive series of personalised destination tours for agencies, planners and clients, designed to take Digital Out of Home planning out of the spreadsheets and into the real world.

Each curated city experience combines:

An immersive tour of the city and our most iconic and high performing DOOH sites
Local media insights: from footfall patterns to behavioural nuances, learn what truly drives engagement in each location
A local group activity, tailored to the city’s culture, whilst ensuring you are thoroughly fed and watered

New for 2026

A Race Across the Nation

This June saw 15 agency teams race from London to Glasgow over 48 hours, starting at The Venue beneath Piccadilly Lights with a limited travel budget.

Along the way, teams navigated cities including Birmingham, Manchester, Liverpool, Newcastle and Edinburgh, completing DOOH checkpoints and making fast-paced decisions on routes, cost and timing before finishing in Glasgow.

The inaugural winners were the7stars.

The race will return in 2027 – stay tuned.

Read about the race

The Great ADventure is so much more than just a site tour

Expert on-the-ground knowledge
Tailored audience insights specific to each environment
Deep dives into DOOH technology and creative capabilities for each site
Real world proof of long-term brand impact

Complete the journey

Visit all five cities – London, Birmingham, Manchester, Glasgow and Edinburgh – by the end of the year and complete our feedback survey for a chance to win an Ocean city adventure of your own.