Bradford, the UK’s City of Culture 2025, offers a unique opportunity for your brand to engage with a diverse and growing audience. With £15 million¹ in government investment, cultural events and major venues such as Bradford Live, the city is set to see economic growth and influx of visitors.

Through OOH advertising in Bradford, you can target an affluent audience with weekly spend potential of over £400 million² by positioning your brand in the 7th largest city in the UK, and tap into one of the most exciting urban transformations. 

UK’s City of Culture 2025: a city on the rise

Bradford’s year as UK City of Culture 2025 has delivered a major cultural and economic moment for the district.

More than 5,000 events took place across all 30 wards, attracting audiences of more than 3 million people.³ The programme also supported thousands of people through training, paid placements and creative development, while city centre footfall increased by more than 25% compared with previous years.³

Beyond the headline numbers, Bradford 2025 has helped shift perceptions of the city, strengthen civic pride and create new opportunities for its creative and cultural sector. The longer-term economic impact, including the ambition to create 6,500 jobs by 2030, is still being evaluated.³

For brands, Bradford’s City of Culture year has demonstrated the opportunity to align with a city undergoing cultural change, regeneration and renewed national attention.

^₁ GOV UK, Department for Culture, Media and Sport

₂ CACI, 2026

³Bradford Culture Company, December 2025

Bradford Live: Our Bradford Media Wall is strategically located by Bradford Live, a major new live entertainment venue in the heart of the city, bringing a diverse programme of live music, comedy, family entertainment and touring productions to Bradford.

National Science and Media Museum: The National Science and Media Museum is one of Bradford’s flagship cultural attractions, exploring the science and culture of photography, film, television, videogames and the internet. Following its transformation, the museum reopened to visitors in January 2025.

Alhambra Theatre: The Alhambra Theatre is the North’s premier receiving venue, attracting major touring productions across musicals, drama, dance and family entertainment. The historic venue seats 1,400 and continues to host major national tours throughout the year.

Shopping destinations: Located in the heart of Bradford city centre, The Broadway brings together a strong mix of national high-street names, fashion, beauty, technology, jewellery, food and leisure. Its retail line-up includes Primark, Next, H&M, New Look, River Island, JD, Footasylum, Khaadi, Boots, Pandora, Swarovski, Sainsbury’s and HMV, alongside a growing selection of independent and specialist brands.⁴

⁴The Broadway Bradford