Audience-based Trading
Audience intelligence meets premium DOOH and iconic destinations. Our environments deliver impact through the quality of the location, the audience and the experience.
As programmatic trading continues to evolve, we believe premium DOOH should be traded in a way that reflects its value, combining the efficiency of automation with the certainty, control and quality that define Ocean.
Our Audience-based Trading approach brings audience intelligence, real-time activation and guaranteed delivery together across our premium network.
Premium DOOH, evolved
Quality and scale
Access our large and small format digital networks across the UK’s high-impact destinations, from landmark city locations to premium retail and business environments. Because not all impacts are equal, every Ocean impression works harder, delivering greater attention, stronger environments and more meaningful audience connections.
Contextual relevance
Powered by 300+ bespoke audience segments and real-time signals including weather, traffic, sports and live events, Audience-based Trading aligns creative with audience behaviour and real-world context, creating more relevant moments at scale.
The result: greater flexibility and relevance, with the ability to activate across our network through direct buys or leading DSP partners, without compromising the quality, certainty or brand safety of Ocean.
Proven in market
Sky Bet: Not for everyone. For the fans.
To launch its new football season campaign, Sky Bet used Audience-based Trading to connect with football fans through real-time audience data and contextual triggers.
The six-week national campaign used bespoke audience segments to reach male football fans aged 18-44, with dynamic activation across our premium large format network.
The campaign delivered guaranteed impressions and placements across our premium screens, demonstrating how audience alignment and contextual timing can increase relevance while maintaining the impact of quality DOOH.
![Netherlands [Dutch] flag](data:image/svg+xml;base64,PHN2ZyB2aWV3Qm94PSIwIDAgOSA2IiB3aWR0aD0iOSIgaGVpZ2h0PSI2IiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==)
Premium environments: examples of available networks
As you browse locations, click the bookmark icon to save them to your collection
Arndale Media Wall 
Added to collection Removed from collection
Arndale Media Wall
Manchester • Digital
Ocean Mixed Reality
The Loop, Spinningfields – Hardman Square West, Manchester 
Added to collection Removed from collection
The Loop, Spinningfields – Hardman Square West, Manchester
Manchester • Digital
Ocean Experience
The Loop, Spinningfields – Hardman Square East, Manchester 
Added to collection Removed from collection
The Loop, Spinningfields – Hardman Square East, Manchester
Manchester • Digital
Ocean Experience
The Loop, Spinningfields – Crown Square, Manchester
Added to collection Removed from collection
The Loop, Spinningfields – Crown Square, Manchester
Manchester • Digital
Ocean Experience
The Loop, Spinningfields – The Avenue West, Manchester
Added to collection Removed from collection
The Loop, Spinningfields – The Avenue West, Manchester
Manchester • Digital
Ocean Experience
The Loop, Spinningfields – Hardman Square North, Manchester
Added to collection Removed from collection
The Loop, Spinningfields – Hardman Square North, Manchester
Manchester • Digital
Ocean Experience
The Loop, Spinningfields – Hardman Square North East, Manchester
Added to collection Removed from collection
The Loop, Spinningfields – Hardman Square North East, Manchester
Manchester • Digital
Ocean Experience
The Loop, Spinningfields – Hardman Square South, Manchester
Added to collection Removed from collection
The Loop, Spinningfields – Hardman Square South, Manchester
Manchester • Digital
Ocean Experience
The Loop, Smallbrook Queensway (East), Birmingham 
Added to collection Removed from collection
The Loop, Smallbrook Queensway (East), Birmingham
Birmingham • Digital
Ocean Augmented Reality
The Loop, Edgbaston Street, Birmingham
Added to collection Removed from collection
The Loop, Edgbaston Street, Birmingham
Birmingham • Digital
Ocean Augmented Reality
The Loop, Ladywell Walk, Birmingham
Added to collection Removed from collection
The Loop, Ladywell Walk, Birmingham
Birmingham • Digital
Ocean Augmented Reality
The Loop, Smallbrook Queensway, Birmingham
Added to collection Removed from collection
The Loop, Smallbrook Queensway, Birmingham
Birmingham • Digital
Ocean Augmented Reality
The Loop, Corporation Street (Cherry Street), Birmingham
Added to collection Removed from collection
The Loop, Corporation Street (Cherry Street), Birmingham
Birmingham • Digital
Ocean Augmented Reality
The Loop, The Priory Queensway, Birmingham
Added to collection Removed from collection
The Loop, The Priory Queensway, Birmingham
Birmingham • Digital
Ocean Augmented Reality
The Loop, Upper Dean Street, Birmingham
Added to collection Removed from collection
The Loop, Upper Dean Street, Birmingham
Birmingham • Digital
Ocean Augmented Reality
The Loop, Corporation Street (Bull Street), Birmingham
Added to collection Removed from collection
The Loop, Corporation Street (Bull Street), Birmingham
Birmingham • Digital
Ocean Augmented Reality
The Loop, Union Street, Birmingham
Added to collection Removed from collection
The Loop, Union Street, Birmingham
Birmingham • Digital
Ocean Augmented Reality
The Loop, Hill Street (Navigation Street), Birmingham
Added to collection Removed from collection
The Loop, Hill Street (Navigation Street), Birmingham
Birmingham • Digital
Ocean Augmented Reality
The Loop, Hill Street (Smallbrook Queensway), Birmingham
Added to collection Removed from collection
The Loop, Hill Street (Smallbrook Queensway), Birmingham
Birmingham • Digital
Ocean Augmented Reality
The Loop, Colmore Circus, Birmingham 
Added to collection Removed from collection
The Loop, Colmore Circus, Birmingham
Birmingham • Digital
Ocean Augmented Reality
The Loop, High Street, Birmingham
Added to collection Removed from collection
The Loop, High Street, Birmingham
Birmingham • Digital
Ocean Augmented Reality
The Loop, Moor Street, Birmingham
Added to collection Removed from collection
The Loop, Moor Street, Birmingham
Birmingham • Digital
Ocean Augmented Reality
The Loop, Navigation Street, Birmingham
Added to collection Removed from collection
The Loop, Navigation Street, Birmingham
Birmingham • Digital
Ocean Augmented Reality
The Loop, New Street (East), Birmingham 
Added to collection Removed from collection
The Loop, New Street (East), Birmingham
Birmingham • Digital
Ocean Augmented Reality
Filters
Loading…
