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BFI IMAX, Waterloo
London
Give your brand the fame it deserves
The 1,734m2 banner – equal to six tennis courts if laid flat – offers your brand one of the most high impact advertising opportunities available. You’ll be in good company – Apple, Moncler and Paramount are amongst the brands who have featured on it in recent years.
From its position in the heart of Waterloo, BFI IMAX dominates sight lines along Waterloo Road, Waterloo Bridge and key pedestrian routes in and out of Waterloo Station.
The 48,000 LEDs offer a vast array of effects and displays, providing a versatile canvas from which to experiment with your most creative campaign yet.
A range of technologies through Ocean Labs and Ocean Studio are available to help create your brand’s unique campaign. These include DeepScreen®, which creates a 3D illusion that works perfectly on a curved surface.
- Location London
- Format Large FormatLandscapeBanner
- Network Banners
- Enabled Tech Ocean DeepScreen Ocean Special Builds
- Dimensions 1734m²
- Downloads Production Specifications
- Motion Levels Full Motion
The Location
1
Waterloo Station
Waterloo Station, a vital nexus in London’s transport web, teams with activity, hosting millions weekly. From commuters to tourists, it’s a gateway to the city’s pulse, embodying the hustle of daily life and the excitement of exploration.
2
The Southbank
With its vibrant arts scene, riverside walkways and iconic landmarks like the London Eye and Tate Modern, Southbank offers a dynamic blend of culture and scenic beauty along the Thames.
3
Waterloo Bridge
The bridge’s strategic location and accessibility make it a vital thoroughfare for commuters and tourists, contributing significantly to London’s transportation network and urban fabric.
Audience Demographics
5,776,418
impacts per fortnight ROUTE73%
of impacts are ABC1 ROUTE33%
audience are 18-34 year olds ROUTENearby Locations
Piccadilly Lights
Piccadilly Lights
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Marble Arch Banner
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The Screen on Carnaby
The Screen on Carnaby
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The Screen on Leicester Square
The Screen on Leicester Square
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