Outdoor advertising in Southampton

With £599m spending potential, your brand can reach Southampton’s students, tourists, and residents with historic charm and world-class universities

With its thriving retail scene, rich culture and two world-class universities, Southampton offers your brand an optimal opportunity to reach a diverse and dynamic population of students, tourists and residents. The city has a spending potential of £599m1 and is one of the top five cities in England for growth in 20232.

  • 36% of the retail market consists of premium and luxury1 
  • 31% 18–34 year olds3
  • 19% of the population are ABs3
  • 43% of the population show low TV consumption habits4
Southampton 3

West Quay Shopping Centre: Centrally located, this shopping centre is home to many premium brands including Michael Kors, Tommy Hilfiger and Ted Baker.

Universities: A student hub with the world-class University of Southampton and Southampton Solent University, attracting a young and forward-thinking demographic.

Football: Home to St Mary’s Stadium, the largest stadium in Southeast England5. A focal point for football fans in Southampton and beyond, it is close to Southampton railway station, providing easy access to other major cities such as London and Manchester.

Heritage: Situated within a rich maritime heritage dating back centuries, Southampton attracts history enthusiasts, tourists and maritime professionals.

1 CACI data 2024: defined as anything above ‘Accessible Premium’

2 PWC May 2023: Good Growth for Cities: Unlocking the potential of our cities

3 2021 England & Wales Census/2022 Scotland census (defined in Scotland as ’15-34’)

4 YouGov Profiles consumer database Jan 2024: defined as ‘Light’ or ‘Ultra-light’ TV hours watched

5 Premier League handbook 2020/2021

Our technologies

Ocean Vehicle React
Ocean Vehicle React
Optimised, real time, zero wastage
Ocean Takeover
Sephora-StratfordBridge-Nov-23-8-1920x1280 (1)
Ocean Takeover
Create the ultimate impact
Ocean Special Builds
Ocean Special Builds
Our cut-outs give you stand out
Ocean React
Ocean React
Real time reaction

Ready to take your campaign to the next level?

Ocean Networks

The location is available as part of a network, please see below for details.

Please contact us on [email protected] to find out more.