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The brief you’ve been waiting for
We want you to think outside the screen and push the limits of our technologies.
So far, we’ve unearthed five Cannes Lions winners and celebrated the ingenuity of countless more creatives, brands and charities across the UK and Europe.
Ready to join them? Read more below.
Entry deadline
6th September 2024, 5pm
Entries for this years competition are now closed
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Awards ceremony
9th October 2024, 2:30pm
Bloomsbury Ballroom, London
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Past winners have gone on to win big across the world
With 6 Cannes Lion Awards being earned by winners of the Digital Creative Competition, it’s a proven springboard to international award fame.
2024 judging panel
Akama Davies
Sr Director of Client Services, The Trade Desk
Bhavesh Patel
Director of Media, Sky UK & Europe
Charlotte Beech
Partner, Head of Creative Futures, Essence Mediacom
Claire Kimber
Managing Partner, Strategy & Innovation, Goodstuff
Curtis Weir
OOH Group Director, Publicis
Dino Myers-Lamptey
Founder, The Barber Shop
Dominic Murray
Global Head of Innovation, Kinetic Active
Gary Fawcett
Executive Creative Director, TBWA Mcr
Jay Young
Managing Director, Grand Visual
Jo Moore
Executive Creative Director
Katy Hindley
Group Innovation Director, Posterscope
Lauren Raymond
Managing Partner for Strategy and Audiences, UM
Melanie Lalou
Head of Westfield Rise, Unibail-Rodamco-Westfield
Olivia Rayner
Creative Director, Sense
Petra Camerson
Head of Brand Advertising, Content & Identity, Natwest
Simone Francis
UK, Ireland & Nordics Paid Media Lead, TikTok
Susan Liu Jones
Head of Experience Production & Partner, BBH
Tamara Cross
Managing Partner, Head of Creativity, MG OMD
Thomas Rapley
IMPACT Group Director, Rapport
Tony Hector
Group Creative Director, VCCP Blue
Tony Hursey
UK Media Lead, AB InBev
Will Bingham
Creative Group Head, Pablo
Will Parrish
Chief Strategy Officer, VCCP Media
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Prizes
Gold prizes
- Commercial category
£100,000 media space on chosen location(s)** - Non-Profit category
£100,000 media space on chosen location(s)** - Printworks SkyLights category
Two weeks of screen value on Printworks SkyLights**. Open to either Commercial or Non-Profit brands
Silver prizes
- Commercial category
£75,000 media space on chosen location(s)** - Non-Profit category
£75,000 media space on chosen location(s)**
Bronze prizes
- Commercial category
£50,000 media space on chosen location(s)** - Non-Profit category
£50,000 media space on chosen location(s)**
New for 2024
7 countries,
7 competitions,
1 Grand Prix
The Gold prize winners from all competitions will also have the chance to appear on the best screens across Northern Europe and the global icon, Piccadilly Lights*. The Grand Prix will be judged later this year.
**Terms and conditions apply.
How to enter
For the chance to bring your idea to life on the most socially amplified communication channel, look no further than our Digital Creative Competition. Running since the start of Ocean Outdoor, it has challenged, inspired and focused the creative industry to put Digital out of home front and centre for brands, with many winners going on to achieve global recognition.
Create your concept
Develop an idea for the Commercial brand, Non-Profit brand or Printworks SkyLights categories, that best uses the DOOH medium.
Identify your locations
Design your concept for any of our cities and locations.*
Top tip
Try to network your idea. Think about how it can roll out across multiple locations – or own a destination – and what will make your campaign ultimately shareable.
*Excluding Piccadilly Lights
Ocean’s DeepScreen® templates enable stunning 3D anamorphic effects, with no need for glasses.
The Ocean Collections – Stand out emotional impact on UK’s busiest roads
Westfield – London’s real city centres
Experiential in the UK’s top cities – Amplification of your screen activity
Vehicle Detection Technology – un-paralled roadside targeting technology
Both Data and Video Streaming networks – Live across the UK
Submit your entry
Bring your concept to life for the judges by submitting accompanying visuals. We will accept anything
from a sketch through to a fully animated video, and you can use the Photoshop templates below.
Location templates
To help you visualise your concept, we’ve put together a pack of Photoshop files (with smart objects) and a collect of footage (with easily “key-able” green screens) for several of our locations. If you need any help using these files or with anything else, please get in touch.