ocean-dcc-2024-webheader-no-logo
OCEAN-DCC-2024-LOGO---2-ROWS-+-COUNTRY-RGB

Our Digital Creative Competition is the brief you’ve been waiting for

We want you to think outside the screen and push the limits of our technologies.

So far, we’ve unearthed five Cannes Lions winners and celebrated the ingenuity of countless more creatives, brands and charities across the UK and Europe.

Ready to join them? Read more below.

The versatility of Digital out of home allows for inspiring creativity every time

The evolution of DOOH facilitates use of both full motion imagery and integrated technology.

It has also taken a fundamental leap forward in its fame potential and social shareability. This means the point of influence for brand messaging is not just people in front of the screen; it extends to global eyeballs.

This is our next challenge as a medium, and this year’s competition challenge.

 

Prizes

Gold prizes

gold
  • Commercial category
    £100,000 media space on chosen location(s)**
  • Non-Profit category
    £100,000 media space on chosen location(s)**
  • Printworks SkyLights category
    Two weeks of screen value on Printworks SkyLights**. Open to either Commercial or Non-Profit brands

Silver prizes

trophy-silver
  • Commercial category
    £75,000 media space on chosen location(s)**
  • Non-Profit category
    £75,000 media space on chosen location(s)**

Bronze prizes

trophy-bronze
  • Commercial category
    £50,000 media space on chosen location(s)**
  • Non-Profit category
    £50,000 media space on chosen location(s)**
TROPHY-CLOSE-UP

Entries close

24th August 2024 at 5pm

000 Days
00 Hours
00 Minutes
00 Seconds

New for 2024 – 7 countries, 7 competitions, 1 Grand Prix

The Gold prize winners from all competitions will also have the chance to appear on the best screens across Northern Europe and the global icon, Piccadilly Lights*. The Grand Prix will be judged later this year. 

**Terms and conditions apply.

trophy-grandprix
TROPHY-CLOSE-UP-2

How to enter

For the chance to bring your idea to life on the most socially amplified communication channel, look no further than our Digital Creative Competition. Running since the start of Ocean Outdoor, it has challenged, inspired and focused the creative industry to put Digital out of home front and centre for brands, with many winners going on to achieve global recognition.

Step 1

Create your concept

Develop an idea for the Commercial brand, Non-Profit brand or Printworks SkyLights categories, that best uses the DOOH medium.

versace-piccadilly-deepscreen-1-1-1920x1080 (1) 1
Map

Step 2

Identify your locations

Design your concept for any of our cities and locations.*

Top tip

Try to network your idea. Think about how it can roll out across multiple locations – or own a destination – and what will make your campaign ultimately shareable.

*Excluding Piccadilly Lights

The Loop and The Grid – movement gives 2.5 more memory encoding

Ocean’s DeepScreen® templates enable stunning 3D anamorphic effects, with no need for glasses.

The Ocean Collections – Stand out emotional impact on UK’s busiest roads

Westfield – London’s real city centres

Experiential in the UK’s top cities – Amplification of your screen activity

Vehicle Detection Technology – un-paralled roadside targeting technology

Whether it’s triggering Mobile AR or presenting and On-Screen “mirror” experience, Augmented Reality and DOOH work brilliantly together.

Both Data and Video Streaming networks – Live across the UK

Step 3

Submit your entry

Bring your concept to life for the judges by submitting accompanying visuals. We will accept anything
from a sketch through to a fully animated video, and you can use the Photoshop templates below.

Enter by 5pm on 23rd August 2024 using the entry form and be sure to read the Terms & Conditions.

versace-piccadilly-deepscreen-1-1-1920x1080 (1) 3

Location templates

To help you visualise your concept, we’ve put together a pack of Photoshop files (with smart objects) and a collect of footage (with easily “key-able” green screens) for several of our locations. If you need any help using these files or with anything else, please get in touch.

Ocean Networks

The location is available as part of a network, please see below for details.

Please contact us on [email protected] to find out more.