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Equity, Diversity and Inclusion
We put our money where our mouth is on all things equity, diversity and inclusion.
We want the communities around our screens to feel like we represent them fully and fairly.
Throughout the calendar year, we work with charities and non-profit organisations to amplify key messages across our screens and internal comms, which are timely or relevant to a location, awareness day or cultural moment. These moments also give our internal teams unique opportunities to learn from those with different experiences.
We partner with various organisations, giving them the chance to tell their stories through DOOH. All this creates opportunities for people to come together in their local communities where our screens are found.
We have a particular focus on celebrating inclusivity in sport, working to level the playing field once and for all.
Read more about our partners and EDI campaigns below.
Our partnerships
We first partnered with Team GB in 2015 and have since run countless activations with them. These include fan zones, live streaming Olympic content, daily on-screen highlights during the Games and brand sponsor activations. We look forward to many more.
Since 2022, we have partnered with ParalympicsGB, running daily highlights on our screens during multiple events. Paris 2024 marks their first ever Paralympic fan zones – six in total – all managed by Ocean Labs. They also support us in moving forward our EDI agenda internally and within our industry.
We first partnered with Special Olympics GB in 2022. In 2023, we ran our first fan zone and highlights content, during the Special Olympic World Games. In the same year, two of their athletes featured in our on-screen campaign ‘This is what a level playing field looks like.’
Having announced our official partnership with UK Deaf Sport and DeaflympicsGB in early 2024, we are the only UK media partner to have agreements with all four organisations within the Olympic family. This allows us to deliver on our EDI objectives, whilst shining a spotlight on children and adults of all abilities through the opportunity of sport.
Media For All is a non-profit organisation which strives to help black, Asian and other ethnic talent to thrive in the advertising industry. We are a partner and supporter of this initiative.
This organisation aims to encourage a culture of diversity across the OOH industry by empowering talent from a wide range of backgrounds. We are a partner and supporter, and take part in their Mentor Programme, Creative Foundation.
Organisations we’ve supported
Foundation Futures
Foundation Futures is a London organisation helping transform the lives of young people.
Sharp Futures
Sharp Futures offer young people in Manchester a range of training courses, apprenticeships and placements to help them get into employment in the creative digital sector.
Some of the campaigns we’ve supported on screen
Our communities
Working alongside local councils
The Out of home industry returns 46% of all revenue generated to the local council.
This ensures that essential monies are pumped back into local communities, healthcare and infrastructure. We work alongside Manchester, Birmingham, Southampton, Glasgow and Liverpool councils.
By having these direct connections with the cities, we have an open door to the locals, enabling the ability to share localised messages and amplify local non-profit groups and causes on our screens too.
We ensure that the cities we’re in benefit from us being there. No other media channel is able to give back to the local community in the same way.
Our place in the community
Since 2019, we have given over £40m worth of advertising space to charities or non-profit organisations.
Employee wellbeing
We really care about the wellbeing of our people. We aim to ensure Ocean is a positive, effective place to work, that provides regular opportunities for learning and development. We recognise Employee of the Month and Team of the Quarter, host regular Knowledge Sessions with internal and external speakers, and run tailor made training sessions, as well as celebrating awareness days and cultural moments together.
One of our values is Freedom, which means we offer our people the flexibility and trust to make the right decisions for their clients, and their own career development. This creates an environment where people want to go above and beyond, so we do our upmost to mirror this attitude – from free office breakfasts and a great social culture to flexible, hybrid working and generous parental leave. There are also EDI and Sustainability committee groups which are optional to join.