In partnership with BBC Studies, Sir David Attenborough used Piccadilly Lights to promote the power of plants, coinciding with the launch of The Green Planet AR Experience at 55 Regent Street.

the challenge

Transforming Piccadilly Lights into a green spectacle, Attenborough aimed to raise awareness about the vital role of plants in sustaining life on Earth. Despite urban challenges, the campaign highlighted nature’s resilience.

the solution

By collaborating with Landsec and The Crown Estate, the campaign leveraged DeepScreen® technology and artistic prowess to create a one of a kind showcase of the beauty and significance of plants. The initiative featured a monumental plant installation at the Fountain of Eros and an immersive AR experience, setting it apart from conventional promotional campaigns.