Ocean Outcomes
Samsung Gaming Hub
Samsung
OCEAN-SAMSUNG-PLS-DEEPSCREEN-ALIVE-DEC-23-7 (1)

In a world first, Samsung Gaming Hub launched an interactive 3D Rocket League challenge at Piccadilly Lights. Partnering with Cheil and produced by CYLNDR, the 30-minute game featured gaming influencers battling for the title of ‘Samsung Gaming Hub Champion.’

the cHALLENGE

The challenge aimed to raise awareness and showcase Samsung’s Gaming Hub capabilities through displaying an immersive gaming experience. Head of Product, Gus Grimaldi, emphasised inclusivity, encouraging people of all skill levels to enjoy gaming.

the SOLUTION

This was the first time globally that anamorphic 3D content featured both live stream video content and interactive 3D elements through our DeepScreen® Alive technology. The campaign created an immersive experience by integrating live rendered anamorphic scenes with gameplay. Collaborating with Cheil and CYLNDR, Ocean Labs produced a 3D animation of a Samsung Smart TV, enhancing the spectator’s viewing experience.

Samsung-December-2023-5-©Ocean

OutcomeS

  • This pioneering DeepScreen® Alive OOH campaign delivered approximately 40,000 impacts in the 30 minutes it was live during peak time. (Estimated daily impacts figure for Piccadilly Lights alone: 850,000 (source: ROUTE))
  • At the time of writing, the UK earned media reach was 8.919 million, with a media value of £82,502 (source: Meltwater)
Samsung-December-2023-1-©Ocean

 

“We are pushing the boundaries to create engaging customer experiences, showcasing our Gaming Hub capabilities in an incredible 3D display on London’s Piccadilly screen. We want to encourage people to enjoy and embrace gaming, whether you’re a novice or pro-level – gaming is for everyone. Our Gaming Hub provides thousands of games at your fingertips, and we’re delighted to bring this to life on such an iconic London landmark.”

Gus Grimaldi, Head of Product, Europe, Samsung Electronics

Similar Ocean Outcomes

September 27, 2024

July 16, 2024

Loading…
footer-background-still

Ready to take your campaign to the next level?

Ocean Networks

The location is available as part of a network, please see below for details.

Please contact us on sales@oceanoutdoor.com to find out more.