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Top Boy
Netflix
Netflix announced the return of the hotly anticipated hit crime drama Top Boy on the BFI IMAX, Europe’s biggest advertising canvas in London’s Waterloo.
Announcing the return of the highly anticipated crime drama required a strategic approach to captivate the audience’s attention and generate buzz.
Netflix made the announcement using BFI IMAX, Europe’s largest advertising canvas. This iconic location in London’s Waterloo ensured maximum exposure and impact. A 10-second time-lapse clip of the huge IMAX wrap was shared on Twitter, confirming the return date of March 18. This teaser created excitement and anticipation among fans.
Netflix capitalised on social media platforms to amplify the campaign. Fans shared the teaser clip on Twitter, generating additional buzz and excitement Series star Ashley Walters participated in the campaign by teasing details of the new season and sharing insights into creating the IMAX wrap, adding a personal touch and further engaging the audience.
- Territory United Kingdom
- Date November 2022
- Category Ents/Leisure
- Format Iconic, Static
- Objective Broadcast Awareness
- Agency Wavemaker and Kinetic
There were over 1 million extended online video views of the IMAX image (source: Netflix), showing that spectacular Out of home and a social media amplification generates an explosive way to send fans into overdrive.
“We know people have been asking for the Top Boy date for a while now… so we put it on London’s biggest billboard to clear things up once and for all.”
Netflix
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