One of the youngest European cities and one of most diverse cities in the UK, Birmingham is a world-class city capable of attracting and retaining graduates and highly skilled professionals, reflecting the city centre’s role as a professional and business hub for the wider region.
Sitting at the heart of the country and major transportation networks, Birmingham allows firms to access all national markets with ease.
Under 25s account for 38% of Birmingham population
45% of 16-64 in Birmingham are non-white descendants.
40% of graduates from Birmingham institutions found a job in West Midlands
came to the city in 2017
to the city in 2017
Index 491 versus West Midlands
Index 304 versus West Midlands
Index 130 versus West Midlands
Major names such as Goldman Sachs, Deutsche Bank, Barclays, HSBC, PwC and HMRC expanded their presence or relocated thousands of staff to Birmingham.
Highest inward investment and the largest number of start-ups outside London; 17,433 new businesses were registered in Birmingham in 2017.
Birmingham has a start-up rate of 8.16 per 1,000 of the population which is second to Manchester among the core cities and above the national average (6.13)
The core catchment refers to Primary and Secondary catchment combined, which account for 75% of spend available to the centre.
As the UK’s second city, Birmingham’s catchment extends far geographically. And the core catchment of the city is restricted to the city itself, extending to the South of the centre.
Data: © CACI Limited 1984 – 2019 and all other applicable third party notices (Retail Dimensions: Retail Footprint) can be found at: www.caci.co.uk/copyrightnotices.pdf
Map: © Mapbox, © OpenStreetMap
Birmingham is a dynamic and entrepreneurial city enjoying an economic revival fuelled by investment in technology and infrastructure.
High Speed Rail – £55.7bn project. Phase 1 will link London and Birmingham. Phase 2 will run from the West Midlands and Leeds.
With around £1.3bn being invested in extending the tram system across the West Midlands over the next ten years, this is an unprecedented light rail infrastructure project to help deliver a lasting legacy that will enable social and economic regeneration across the region.
£283 million project to expand cycle routes across the city.
21,200 residential units in planning or under construction
Ocean delivers the most
based on Impacts
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Source: Route 2021
Ocean delivers the most
based on Impacts
Click to view details.
Source: Route 2021
Ocean delivers the most
based on Impacts
Click to view details.
Source: Route 2021
Ocean delivers the most
based on Impacts
Click to view details.
Source: Route 2021
Ocean is the facilitator of digital connectivity in the OOH world, with hundreds of prestigious locations and iconic screens across the UK. We are the leading providers of large format OOH and DOOH advertising nationwide and only Ocean can provide brands with a UK-wide outdoor digital presence.
Ocean’s full portfolio of Large & Small Format Digital (including The Loop Birmingham and The Grid Locations), Backlight and locations in the city.
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