Targeting affluent shoppers and rail travellers

The Bullring & Grand Central in Birmingham is one of the UK’s premier shopping and dining destinations, located in the heart of the city. It consists of two major complexes: the Bullring, famous for its modern architecture and vast array of shops, and Grand Central, which sits above the Birmingham New Street train station. It hosts over 200 stores including popular brands like Selfridges, Zara, and Apple, and a wide variety of restaurants and cafes catering to different tastes, such as Nando’s, Thai Express, and luxury dining options.

Birmingham New Street is one of the UK’s busiest and most important railway stations, located in the heart of the city. It serves as a central hub, connecting various destinations across the UK, including London, Manchester, and Scotland. It supports regional and long-distance services.

Birmingham Moor Street railway station is a historic and operational train station located near Bullring & Grand Central shopping areas. It primarily serves services to London Marylebone, as well as regional routes operated by West Midlands Railway and Chiltern Railways.