Views and opinions from Ocean employees and special guests
Posts in Category Ocean Talks (Clear)
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Brands DOOHing good in time of crisis
By Rachel Sutton
From its earliest incarnation, Out-of-Home advertising has acted as a community notice board, advertising goods and services to people when they are out of their homes. So, what happens to… Read more
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The Art of Indoor: Making Self Isolation Work For You
By Winnie Man
Like many of our clients and partners, Ocean is following government advice and our people are working from home. But #OceanIsOpen and the message is it’s business as usual. This means… Read more
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VIN + OMI x OCEAN. Who Can Resist?
By Liliana Teixeira
It’s hard to imagine how used vinyl advertising canvases can be turned into limited edition clothes, but Vin + Omi did just that for their AW2020 showcase for London Fashion… Read more
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DOOH: Capturing the eyes and minds of the world
By Debbie Ferguson
Scotland takes centre stage in 2020 as the nation prepares to welcome a series of high profile events which will draw thousands of people from across the world. In June,… Read more
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Content and DOOH: Extending the life of linear broadcast
By Emma Jeffers
Last week Ocean presented its latest neuroscience and YouGov research into the interplay between live broadcast, content and DOOH, plus the public’s perceptions. Hosted at the Royal Academy – with… Read more
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CES: Super-human efforts but a sorry absence of everyday necessities
By Catherine Morgan
Is it a drone bird? Is it an Uber plane? No, it’s a superhuman robotic exoskeleton. According to the developers at CES, one day in the not too distant future… Read more
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The power beyond The Piccadilly Lights
By Rachel Sutton
On December 4 2019 at 1.40pm, Universal Pictures chose the iconic Piccadilly Lights to launch the highly anticipated trailer for the 25th James Bond movie No Time to Die, and… Read more
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DIGITAL OUT OF HOME: The last opportunity of influence this Christmas
By Liliana Teixeira
And so, the nation’s unique, annual relationship with advertising begins. As a slate of warm, fuzzy festive commercials compete to win our hearts, the question on everyone’s lips is “will… Read more
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Booming Birmingham: How to Capture the Commuter Economy
By Steve Barton
Driving around Birmingham, you can’t miss Ocean’s brand new D6 roadside network. 125 bold, bright, digital out of home screens in hand-picked busy ring road and key commuter route locations…. Read more
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The Power of Neuroscience in Digital Out of Home
By Helen Haines
“Neuroscience is by far the most exciting branch of science because the brain is the most fascinating object in the universe.” Stanley B. Prusiner, Neurologist & Biochemist, Nobel Prize winner… Read more
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