Views and opinions from Ocean employees and special guests
Posts in Category Ocean Talks (Clear)
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How We Shop Now – Future Retail Trends
By Emma Jeffers
Hugely informed and shaped by external influences, the retail space has always been propelled forward at a breakneck pace. As the newspaper headlines often scream, times are tough enough for… Read more
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Money (That’s What I Want)
By Rachel Sutton
Did you know that there are hundreds of songs written about money; whilst there may not be quite as many as there are songs about love, it’s probably a close… Read more
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Sleighing it: Christmas 2020 could be the biggest and most festive yet
By Emma Jeffers
I’m a huge fan of Christmas (my tree’s up bang on December 1st every year, without fail), because as Andy Williams sings, ‘it’s the most wonderful time of the year’:… Read more
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The Show must go on
By Liliana Teixeira
Understanding post-lockdown entertainment habits The COVID-19 pandemic has, on the whole, been bad news for entertainment related businesses. Live music venues and cinemas have been hit the hardest whilst others,… Read more
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Automotive spending to be driven by pent-up demand
By Emma Jeffers
After the government warned Britons to only use buses and trains as a last resort, cars have been relied upon as an essential mode of transport for many during lockdown…. Read more
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Anyone Fancy a Pint?
By Richard Malton
The Golden Lion, The American Bar, The Clachan, The White Horse or Shampers, all hostelries across Mayfair or Soho that the Ocean team could be found after hours (sometimes during… Read more
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The Desire and Resilience of the UK Holidaymaker
By Emma Jeffers
Last week the PM announced a number of measures and concessions to ease travel restrictions for UK holidaymakers and open up domestic and international tourism for the hard-hit industry. From… Read more
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When Brand Safety Becomes Physical
By Richard Malton
The idea of brand safety has been high on the agenda in recent years and rightly so. The Internet Advertising Bureau (IAB), define it as “keeping a brand’s reputation safe when they advertise online…. Read more
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Optimise targeted advertising campaigns with Vehicle Detection Technology.
By Catherine Morgan
In times of uncertainty, play it smart! In a time of uncertainty and unpredictable economic climate, it’s understandable that some brands to feel nervous to commit to advertising spend. However… Read more
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Beacon of Light: Preparing for the pivot from Stay At Home to Out of Home
By Phil Hall
The use of the famous Piccadilly Lights in Central London to carry messages on behalf of Her Majesty Queen and congratulations to national treasure Captain Tom Moore hasn’t gone unnoticed…. Read more
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