The unrivalled IMAX combines 1,734m² of creative canvas with the latest technology in LED lighting to deliver unique and high impact advertising experiences.
Central to the bustling transport hub of Waterloo Station and dominating four key vehicular routes (including Waterloo bridge), the IMAX delivers against both the pedestrian/transport audience and the roadside out of home audience.
The IMAX is limited to a maximum of 26 clients per year and its brand count includes some of the world’s biggest and best known brands.
120.4m in circumference x 14.4m high
The Southbank is renowned as one of Europe’s best and most influential cultural centers. The Southbank has a 21 acre foot print with The IMAX dominating all of the key approaches to some of London’s most influential arts venues, restaurants and bars.
Emotional Index of 168 (versus an average for standard large formats from Neuroscience: The Science Behind the Art of Outdoor, 2013)
Neuroscience proves that The IMAX primes all other OOH advertising activity, ensuring higher levels of emotional intensity and memory encoding.
Captures London’s affluent, young professionals.
AB Index 131 versus UK
25-34 year olds Index at 154 versus UK
In full time employment indexes at 137 versus UK
Selective media consumers.
Light TV viewers 144
Light radio listeners 109
Heavy Economist readers 426
Heavy cinema goers 144
Sources: Route, DfT 2012-2014, CACI 2015