The unrivalled IMAX combines 1,734m² of creative canvas with the latest technology in LED lighting to deliver unique and high impact advertising experiences.
New to the IMAX, Ocean’s DeepScreen® concept allows the illusion of 3D depth into the the structure using the same anamorphic techniques as we use on digital screens. See the first campaign here
Central to the bustling transport hub of Waterloo Station and dominating four key vehicular routes (including Waterloo bridge), the IMAX delivers against both the pedestrian/transport audience and the roadside out of home audience.
The IMAX is limited to a maximum of 26 clients per year and its brand count includes some of the world’s biggest and best known brands.
ensuring higher levels of emotional intensity and memory encoding.
versus an average for standard large formats (Source: Neuroscience: The Science Behind the Art of Outdoor)
AB indexes 131 versus UK. 25-34 year olds indexes 154 versus UK. In full time employment indexes 137 versus UK.
Light TV viewers indexes 144. Light Radio listeners indexes 109. Heavy Economist readers indexes 426. Heavy cinema goers indexes 144.
*Sources: Route, DfT, CACI