Ocean News
Posts Tagged AR (Clear)
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Why the BFI IMAX wins the battle of the banners
Netflix returns to the UK’s favourite banner this month, turning the location into a giant yellow and purple retro neon sign for the premiere of its crime drama Griselda. Their… Read more
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Vodafone’s Elf and Seek AR game returns bigger and better for Christmas 2023
Over 60,000 prizes are up for grabs including a family holiday to Lapland and an all-inclusive holiday to Tenerife. Vodafone has released its latest campaign to spread festive joy by… Read more
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Creative digital out of home amplifies Rockstar’s digital concert led by global superstar Stormzy
Rockstar Energy Drink utilised creative DOOH – including an AR token hunt and an interactive Media Wall – to build hype for their first-of-its-kind digital concert experience headlined by global… Read more
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Live Event Series: Reinventing the IMAX
Last Spring Ocean hosted colleagues, clients and friends at Skylon on London’s Southbank, for the ‘Reinventing The IMAX’ event. Following the announcement in March 2022 that Ocean is to retain… Read more
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Times Square and Piccadilly Lights headline with Gorillaz for ground-breaking OOH performances
Nexus Studios and Google use AR to transform both OOH landmarks into cultural experiences The world’s most famous out-of-home (OOH) landmarks, Times Square and Piccadilly Lights, are to be transformed… Read more
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Lacoste launched its first ever AR OOH activation with Superheroes campaign
Lacoste, one of Coty’s leading fragrance brands, launched its latest campaign, Lacoste Superheroes, with a two-day experiential pop-up and sampling activity at Westfield London last weekend, November 19 and 20…. Read more
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Darabase partners with PSI and Ocean to direct visitors from Piccadilly Lights AR experience to flagship store
As Tommy Hilfiger showcases their Spring collection on the iconic Piccadilly Lights in London, they are deepening the customer experience by Augmented Reality (AR) triggered via a QR code on the large… Read more
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Landsec and Ocean scale the interactive capabilities of Piccadilly Lights using mobile AR
Tech is developed in partnership with Darabase Landsec and Ocean are testing advanced augmented reality (AR) technology which connects the iconic Piccadilly Lights to audiences and trigger spectacular interactive 3D… Read more
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CES: Super-human efforts but a sorry absence of everyday necessities
By Catherine Morgan
Is it a drone bird? Is it an Uber plane? No, it’s a superhuman robotic exoskeleton. According to the developers at CES, one day in the not too distant future… Read more
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