Ocean News
Posts Tagged Advertising (Clear)
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The Peak season and how to win big
By Marie Le Hur
In the past, teams were proactive about the Peak season by focusing on Christmas in July. Nowadays, it’s not that simple – and not just because some of us don’t… Read more
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A License to Thrill – Bond is Back!
By Emma Jeffers
After a lengthy intermission, movies are back, with postponed films pre-Covid finally making their way on to the big screen. And one of the most hotly-anticipated movies of 2021 is… Read more
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How We Shop Now – Future Retail Trends
By Emma Jeffers
Hugely informed and shaped by external influences, the retail space has always been propelled forward at a breakneck pace. As the newspaper headlines often scream, times are tough enough for… Read more
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Pablo Picasso’s Creative Spirit Lights Up Piccadilly in Rarely Seen Art Film Footage
Forty-seven years after his death, remarkable documentary footage of the celebrated artist Pablo Picasso at work in his studio was broadcast on Landsec’s Piccadilly Lights in London. Le Mystère… Read more
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DIGITAL OUT OF HOME: The last opportunity of influence this Christmas
By Liliana Teixeira
And so, the nation’s unique, annual relationship with advertising begins. As a slate of warm, fuzzy festive commercials compete to win our hearts, the question on everyone’s lips is “will… Read more
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DOOH switches light TV viewers on to branded content
By Liliana Teixeira
They may be ditching the old fashioned TV box in the corner for smaller, smarter, mobile screens. But research shows that light TV viewers are increasingly switching on to the… Read more
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Outsmart Launches to Celebrate Golden Age of Out Of Home
Outsmart, the new marketing body for the Out of Home (OOH) industry launches today. Outsmart will be led by CEO Alan Brydon and Chairman Mark Craze and will inform, educate… Read more
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Five years, five momentous strides to creative success
By Helen Haines
In the beginning we had no idea how it would play out, if at all. Looking back, we can see how our annual digital creative competition has become something of… Read more
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London’s Air Ambulance’s message takes off with Digital Out of Home
By Graham Hodgkin
London is a city that speaks hundreds of languages, boasts more nationalities and lifestyles than any other place on Earth and develops its trends faster than the global marketeers can… Read more
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