Views and opinions from Ocean employees and special guests
Posts in Category Ocean Talks (Clear)
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Neuroscience Once Again Delivers Crucial Insight Into the Role of Digital Out of Home in a Media Plan
By Heather Andrew
Neuro-Insight used brain imaging to look at the subconscious impact of one medium on another. We investigated the ability of premium, full motion media (television and premium digital out of… Read more
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Fashion’s march to the DOOH beat
By Sally Deane
The fashion industry’s solution to the perplexity that building hype during the fashion week season presents, made international headlines when two global players deployed digital out of home to make… Read more
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What does the future hold for Digital Out of Home?
By Catherine Morgan
Catherine Morgan is Head of Creative Solutions at Ocean. In the first in our series of Ocean Talks, she discusses what the future landscape of Digital Out of Home might… Read more
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