Views and opinions from Ocean employees and special guests
Posts in Category Ocean Talks (Clear)
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Five years, five momentous strides to creative success
By Helen Haines
In the beginning we had no idea how it would play out, if at all. Looking back, we can see how our annual digital creative competition has become something of… Read more
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London’s Air Ambulance’s message takes off with Digital Out of Home
By Graham Hodgkin
London is a city that speaks hundreds of languages, boasts more nationalities and lifestyles than any other place on Earth and develops its trends faster than the global marketeers can… Read more
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Now We Are 10
By Tim Bleakley
So it’s farewell then to the high end exclusive quality of St James’s Street, the home of fine food, shirts, cigars and one of London’s most iconic Palaces. And hello… Read more
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Four Good Reasons Why the Writing isn’t on Our Wall…
By Richard Malton
Party political posters that flatter to deceive have no place on Ocean sites. Richard Malton explains why. Data about how Britain’s political parties have been allocating their election advertising budgets… Read more
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Neuroscience Once Again Delivers Crucial Insight Into the Role of Digital Out of Home in a Media Plan
By Heather Andrew
Neuro-Insight used brain imaging to look at the subconscious impact of one medium on another. We investigated the ability of premium, full motion media (television and premium digital out of… Read more
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Fashion’s march to the DOOH beat
By Sally Deane
The fashion industry’s solution to the perplexity that building hype during the fashion week season presents, made international headlines when two global players deployed digital out of home to make… Read more
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What does the future hold for Digital Out of Home?
By Catherine Morgan
Catherine Morgan is Head of Creative Solutions at Ocean. In the first in our series of Ocean Talks, she discusses what the future landscape of Digital Out of Home might… Read more
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