Neuro-Insight — Ocean Outdoor

July 11th, 2019
Announcements, Research

New Ocean Outdoor study reveals the brand building power of full motion digital out-of-home interactive creativity

Clear hierarchy of DOOH capability and effectiveness index established London, UK: Neuroscience research released today (July 11 2019 ) demonstrates how full motion digital out-of-home (DOOH) campaigns which use enhanced… Read more

November 17th, 2017
Announcements, Research

New Ocean Outdoor Study Reveals the Brand Building Power of Full Motion Digital Out of Home

Full motion DOOH is 2.5 times more impactful than static OOH sites Online video performs better when DOOH is included in the media plan Neuroscience research released today demonstrates how… Read more

April 20th, 2015
Ocean Talks

Neuroscience Once Again Delivers Crucial Insight Into the Role of Digital Out of Home in a Media Plan

By Heather Andrew

Neuro-Insight used brain imaging to look at the subconscious impact of one medium on another. We investigated the ability of premium, full motion media (television and premium digital out of… Read more

March 27th, 2015
Announcements, Research

Neuroscience proves the influence of digital out of home on other media and the wider digital universe

A new study using neuroscience demonstrates for the first time how digital out of home positively influences responses to other media, exerting a clear impact on the wider digital universe…. Read more

August 7th, 2013
Announcements

Delivering ‘The Science Behind The Art of Outdoor’

Back in May at The Gherkin, Ocean gathered together senior individuals from the world of Media and Research, and launched an innovative piece of research for the Outdoor industry. Using… Read more

Ocean News

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