Clear hierarchy of DOOH capability and effectiveness index established London, UK: Neuroscience research released today (July 11 2019 ) demonstrates how full motion digital out-of-home (DOOH) campaigns which use enhanced… Read more
Full motion DOOH is 2.5 times more impactful than static OOH sites Online video performs better when DOOH is included in the media plan Neuroscience research released today demonstrates how… Read more
Neuro-Insight used brain imaging to look at the subconscious impact of one medium on another. We investigated the ability of premium, full motion media (television and premium digital out of… Read more
A new study using neuroscience demonstrates for the first time how digital out of home positively influences responses to other media, exerting a clear impact on the wider digital universe…. Read more
Back in May at The Gherkin, Ocean gathered together senior individuals from the world of Media and Research, and launched an innovative piece of research for the Outdoor industry. Using… Read more
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