Situated in the heart of London’s West End, the world famous Piccadilly Lights have been upgraded to a single 783.5m2 screen with a resolution 1.4x greater than 4K – making it the largest advertising display in Europe.
The historic patchwork of advertisers is maintained, available exclusively to 6 brands who rotate positions around the screen every 90 seconds.
The new twist to Piccadilly Lights are the breathtaking full-screen dominations, occurring every 10 minutes, where each of the brands takes over the whole screen for 40 seconds.
Recently, brands such as Balenciaga, Amazon Prime Video and IWC Schaffhausen have wowed audiences, both in person and online, with stunning DeepScreen™ activations which appear to jump out of the screen.
Since then, brands that have advertised at Piccadilly Lights include: BP, Canon, Cinzano, Coca Cola, Fujifilm, Hyundai, McDonalds, Panasonic, Samsung, Schweppes and TDK – which occupied the central curved screen for over 20 years.
*Sources: Route, DfT, CACI