Ocean Location

The Piccadilly Lights


A Global Advertising Icon Reborn

Situated in the heart of London’s West End, the world famous Piccadilly Lights have been upgraded to a single 783.5m2 screen with a resolution 1.4x greater than 4K – making it the largest advertising display in Europe.

The historic patchwork of advertisers is maintained, available exclusively to 6 brands who rotate positions around the screen every 90 seconds.

The new twist to Piccadilly Lights are the breathtaking full-screen dominations, occurring every 10 minutes, where each of the brands takes over the whole screen for 40 seconds.

Recently, brands such as Balenciaga, Amazon Prime Video and IWC Schaffhausen have wow audiences, both in person and online, with stunning DeepScreen™ activations which appear to jump out of the screen.

Read more about DeepScreen™.

Video

The Piccadilly Lights    Share / Download


Location

Piccadilly Circus, Regent St, London W1B 5RA / 51.51027,-0.13446 Download Map

Details
Audience Demographics*
  • Male / Female

    53% / 47%

    Male

    53%

  • AB

    31%

  • ABC1

    62%

Audience Age Ranges*
  • 16-24

    15%

  • 25-34

    26%

  • 35-44

    17%

  • 45-54

    17%

  • 55+

    25%

Top CACI Acorn Groups*
  • City Sophisticates

    Index 636 vs. UK average
  • Lavish Lifestyles

    Index 397 vs. UK average
  • Career Climbers

    Index 277 vs. UK average
Audience Insights*
  • The first sign was for Perrier in 1908.

    Since then, brands that have advertised at Piccadilly Lights include: BP, Canon, Cinzano, Coca Cola, Fujifilm, Hyundai, McDonalds, Panasonic, Samsung, Schweppes and TDK – which occupied the central curved screen for over 20 years.

  • Piccadilly Lights has in the past only been turned off during World War II, for Winston Churchill’s funeral in 1965 and Princess Diana’s funeral in 1997.

Ask for it by name

*Sources: Route, DfT, CACI

The Piccadilly Lights News Stories