The Grid, the UK’s first full-motion, large-format DOOH city centre network, is back – bigger, better and more impactful.
The Grid’s mission has always been simple: to make DOOH advertising more valuable for both audiences and brands alike. And with over 40% more screens added to the network, the upgraded Grid now delivers even more outstanding DOOH opportunities at scale.
Boasting 38 unmissable and unskippable cutting-edge landscape and portrait locations in 10 of the UK’s biggest cities, The Grid delivers over 121 million adult impacts each fortnight, including 43 million impacts for those elusive TV-light Millennials.
With unique, flagship OOH locations in cities such as Glasgow, Liverpool and Leeds, plus exclusive retail locations including both London-based Westfields, the Arndale in Manchester and the Bullring in Birmingham, The Grid is a dynamic advertising network that operates at scale, or can be bought flexibly by day, hour, commuter or retail times.
Bottomline, The Grid can be bought to fulfil the individual needs of your campaign, ensuring maximum coverage and minimal wastage in the areas and times you need it the most.
In a cluttered marketplace where audiences can see upwards of 6000 advertisements per day, contextual relevancy and personalisation are key to standing out and disrupting the status quo.
With Ocean Labs, our inhouse technical creative team, advertisers can supercharge and personalise their creative by integrating the latest in cutting-edge technology to capture and hold your audiences’ attention for longer, including: Broadcast Ready Live Streaming, WIFI Mobile Interaction and LookOut cameras for AR-Ready innovation.
#DYK: With huge, unmissable screens in areas with long dwell and sight lines, Digital Out of Home is the last remaining broadcast channel - featuring unskippable and brand safe content, in premium environments.
And because DOOH works like primetime TV, an OOH plan without Ocean’s priming screens is like a TV plan without peak.
Sources: Route, DfT, CACI