Content

So much content is being designed for the mobile sector, without amplification on any further broadcast channels. However, we believe that digital out of home has a crucial role here due to the power of full motion.

And we have the Neuroscience research to prove it.

We know that the key audience of light TV viewers - youthful, highly educated and high income individuals, accounting for almost 40% of the population – may use multiple screens at the same time, but are very good at adblocking on mobile. Research shows though that they react positively to DOOH messaging, and that there is a clear opportunity to gain incremental cut through and brand effectiveness for this content on digital out of home, where it may otherwise be lost.

Through Neuroscience research it has been found that DOOH primes online and mobile campaigns 48% more effectively than television, meaning you are gaining further traction with your online content if you use a more broadcast platform additionally to the online.

Ocean’s full motion networks offer an opportunity for being a secondary platform which this same content can be shown, which in turn index highly for light TV viewers

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The Ocean Broadcast Channel is created

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Ocean’s full motion networks are the segue between targeted activation of online and brand building opportunities, complementing online as brands strive to use content to engage on a deeper level with consumers.