The Art of Indoor Webinars

Originally broadcast between April and June 2020, this series of webinars are aimed at marketers, strategists, media planners and buyers, and contain essential industry knowledge and insights to help drive campaign impact and innovation in DOOH.


21/04/2020 11:00 am

1. How DOOH we come out stronger?

In this session, hosted by Phil Hall (joint managing director of Ocean Outdoor), we’ll share learnings and guiding principles on how strong brands respond in a downturn, and how we are applying that same theory to our own business and helping to prepare the DOOH industry for the bounce-back.


28/04/2020 11:00 am

2. Neuroscience – The Art of Outdoor and Beyond parts 1&2

Ocean’s groundbreaking Neuroscience research into the true impact of OOH, identifying the WOW factors to deploying successful OOH campaigns and DOOH’s reach beyond outdoor and into the winder media landscape.

Presented by Monika Tomova, Ocean’s Insight Manager.


05/05/2020 11:00 am

3. Neuroscience – The Art of Outdoor and Beyond parts 3&4

Ocean’s ground-breaking research takes a Neuroscience view into full motion DOOH and how it delivers experience similar to that of the traditional brand-building role of TV. Further, we review how DOOH interacts with technology to build highly successful and memorable OOH campaigns.

Presented by Monika Tomova, Ocean’s Insight Manager.


12/05/2020 12:00 am

4. Content and DOOH – The Perfect Partners

Find out how cutting-edge neuroscience research and YouGov surveys unearthed how DOOH and content working together drives brand awareness and purchase consideration. In this webinar, we’ll be looking at how Jaguar drove up engagement 5x with it’s Wimbledon-based DOOH content at Westfield London, plus how audiences like, want, trust and respond to branded DOOH content.

Presented by Kevin Henry (Ocean’s Head of Content & Sponsorship) and Rob Ellis (Founder of COG Research).


19/05/2020 11:00 am

5. Creativity and Innovation Driving Human Engagement (Ocean Labs)

Catherine Morgan, Director of Ocean Labs will share how great creative overlaid with interactive technology really captures consumers attention and drives memory encoding which will be essential in a post-covid world. Cat will cover the technology suite available at Ocean Outdoor and how to use it effectively, introduce new technology that can be used to overcome social distancing measures and explain why Vehicle Detection Technology & LookOut are a must-have for media plans as audiences return.


28/05/2020 11:00 am

6. Digital Cities for Digital Citizens

The wide spread use and adoption of IT and digital services are transforming how we communicate, engage, work and live. We take a look at how cities are evolving into digital hubs and how their citizens are coming more and more and engaged in technology to create digital cities for digital citizens.

Presented by Emma Jeffers and Liliana Teixeira, Marketing Managers at Ocean.


04/06/2020 11:00 am

7. Unraveling Ocean’s Real World Effectiveness

Ocean presents its latest campaign effectiveness research. Looking at how DOOH performs in the real world and how key brand metrics such as ad recall and future purchase intent are highly impacted by DOOH campaigns.

Presented by Monika Tomova, Ocean’s Insight Manager.


Guest Speakers

Ocean opened the floor to a range of special guest hosts and panelists to further shed light on all things DOOH and wider close to our hearts.


27/05/2020 5:30 pm

An Evening of Conversation Out of Home & Wine with Tom Goddard & Friends

Tom Goddard, Ocean chairman, accompanied by Ocean group CEO Tim Bleakley host the leadership of the 5 major OOH Media planning Agencies.

Alistair MacCallum – Chief Executive Officer (UK), Kinetic Worldwide
Barry Cupples – Group CEO, Talon Outdoor
Chris Marjoram – Managing Director, Rapport
Gill Reid – Board Director of Out of Home, Mediacom
Stephen Whyte – Global President, Posterscope


30/04/2020 12:00 pm

Understanding the impact of Coronavirus (with Opinium)

Over the past weeks Opinium have produced a series of powerful and informative insight reports to help organisations in this these unprecedented times. Their reports cover a range of subject from the effects on consumer spending to how SMEs are responding to Covid-19 and looking at sectors and brands that need to work harder on effective communication.

Join Jordan Wood (Research Manager, Opinium) and Molly MacLean (Senior Research Executive, Opinium) to learn more.


14/05/2020 12:00 am

Climate & Coronavirus (with Tom "The Blowfish" Hird)

Join us on Thursday 14th May at 11am to hear from Tom “The Blowfish” Hird about the impact of hitting pause on modern life to the environment and how we should treat these bizarre times as a learning exercise.

Tom is a Marine Biologist, broadcaster and ambassador of Ocean’s selected charity, Marine Conservation Society. A regular face on British Television for the past few years, Tom has appeared as “The Blowfish” on CBBC, ITV, BBC, CITV and Channel 4 as Sunday Brunch’s resident wildlife expert.

Presented by Tom Hird, Ocean Ambassador, Marine Conservation Society.


In Conversation – How the UK’s greatest outdoor sporting teams and events prepare for a world post COVID-19

03/06/2020 3:00 pm

In Conversation – How the UK’s greatest outdoor sporting teams and events prepare for a world post COVID-19

As lockdown eases across the world and live sport returns across Europe we explore the future for 3 of the United Kingdom’s greatest sporting exports, Team GB, Wimbledon and the Premier League …what do these events look like in the post COVID world and what are the implications for the sports stars, athletes and players and, of course, the fans both indoors on their TVs and paying spectators hungry to flock back to these massive events, Out of Home.

Featuring Andy Anson (Chief Executive British Olympic Association, Team GB), Mick Desmond (Commercial and Media Director, The All England Lawn Tennis Club Wimbledon) and Vinai Venkatesham (Managing Director, Arsenal F.C). 3 of the leaders facing the challenges of hosting global Out of Home sports events in the post COVID-19 world.

Hosted by Ocean’s Tim Bleakley, CEO, accompanied by Kevin Henry, Head of Content & Sponsorship.


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