Ocean’s Purpose

The power of the advertising ‘pound’ stretches so much further than you realise.

Alongside supporting brand advertising on state-of-the-art screens, there are lots of conscious elements to the role we play within the area.

Working Alongside Local Councils

The out-of-home industry returns 50% of all revenue generated to the local council.

This ensures that essential moneys are pumped back into local communities, healthcare and infrastructure.

We work alongside Manchester, Birmingham, Southampton, Glasgow and Liverpool councils.

By having these direct connections with the cities, we have an open door to the local people, enabling the ability to share localised messages and amplify local not-for-profit groups and causes on our screens too.

We’re making sure that the city we’re in are benefitting from us being there. No other media channel is able to give back to the local community this way.


Our place in the community

In 2022 we gave £2.7m worth of advertising to charities or not-for-profit organisations.

We want to put our money where our mouth is on all things equality, diversity and inclusion.

We want the communities around our screens to feel like we represent them fully and fairly.

We work with charities and not-for-profits to amplify a message which is timely or relevant to a location or an awareness day. This as an opportunity for us to learn about these subjects from those who know them best, alongside helping amplify the message of these amazing organisations so our communities can learn too.

Putting Sustainability at the Heart

As part of the Paris Agreement, we plan to reduce carbon emissions by 42% by 2030 and reach net zero by 2050.

When it comes to sustainability, there are many ways OOH can be a force for good.

We have put in place a number of actions to make our screens more sustainable, from lighting to rewilding, and we are constantly innovating to see what more we can do at and around our sites.

Alongside this, as well as our EDI contributions to charities and not-for-profits, our Drops in the Ocean campaign gives 2% of our revenue to sustainable not-for-profits or charities. We work closely with the organisation to make sure they get the best out of the campaign and organise workshops and activities between them and our employees – so we’re all benefiting.