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The Loop, Battersea Power Station
London
Make your mark at London's newest destination
With our state-of-the-art, portrait, full motion network, your brand can access 41 screens inside Battersea Power Station as part of The Loop, our ultimate pedestrian-targeting network.
With over 11m visitors in its first year, Battersea Power Station is a not-to-be-missed opportunity. This destination offers a large, affluent and diverse demographic – of residents and visitors alike – to get in front of.
Through Ocean Labs, brands can also leverage one of the many experiential opportunities available. These include the outside space between the power station and the river which has previously hosted the Wimbledon Experience, and the one-of-a-kind ‘Bandstand’, suspended above Turbine Hall B, combining translucent LEDs with an experiential space below.
- Location London
- Format 6 SheetPortraitDigital
- Network The Battersea Power Station Network The Loop The Loop Battersea Power Station
- Enabled Tech Ocean Augmented Reality Ocean Play Ocean Stream
- Dimensions 63m² (41 screens)
- Downloads Production Specifications
The Location
Following a £9billion investment in 2022, Battersea Power Station has been revitalised and has emerged as an upmarket shopping destination, home to high-end retailers including Mulberry, Rolex, and Tommy Hilfiger.
There is also a wide range of restaurants, bars, leisure facilities and interstice experiences that offer customers a full day’s entertainment.
The new Underground station and pier interchange offer fast connections to the city centre and beyond, attracting commuters and tourists alike.
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