A global advertising icon

Piccadilly Lights has been at the forefront of advertising for 118 years and is one of the most recognisable icons in London. This is continuously proven through endless campaigns reaching far beyond the real-life location, earning extensive social amplification and media coverage.

The 783.5m² screen is available exclusively to six brands at any one time, who rotate across the patchwork.

The next chapter.

From January 2027, Piccadilly Lights will get a creative rehaul. Your brand will get 2 x 60s all-screen takeovers per hour – triple the domination time.

Full motion capabilities will be extended across 100% of the screen, pushing the creative possibilities of 3D DeepScreen® and DOOH even further.

Your brand can seamlessly integrate the screen with The Venue below for even more scale and impact, freezing the patchwork directly above the entrance and connecting the two to create live stream moments, global launches and complete brand takeovers.

Unlock the creative palette of Ocean Labs and Ocean Studio, our brand experience and innovation team, who will bring together tech-forward thinking to facilitate your creative idea.

Get in touch to be part of the January relaunch, or for more information on The Venue.

Location details

Location London
Format Large Format Landscape Digital
Network DeepScreen London Flagship Ocean in Motion
Enabled Tech Ocean DeepScreen Ocean DeepScreen Alive Ocean Mixed Reality Ocean Mobile Augmented Reality Ocean Play Ocean React Ocean Stream
Dimensions 784m²
Height 17.56m
Width 44.62m
Resolution 5490 x 2160px
Motion Levels Full Motion

Contact

The Location

Centrally located near numerous major attractions such as Leicester Square, Soho, Trafalgar Square, Chinatown and Covent Garden, Piccadilly Circus is a constant hub of pedestrian traffic and activity.

Piccadilly Circus

Piccadilly Circus is a vibrant public space in London’s West End, renowned for its bustling atmosphere and central location. It is home to several theatres, contributing to the area’s rich cultural scene.

Covent Garden

Covent Garden, located in London’s West End. It is home to an array of high end fashion and beauty brands, including Dior, Cartier and Louis Vuitton, as well as award winning restaurants and lively theatres, making it a hotspot for locals and tourists alike.

Chinatown

Chinatown has a unique cultural atmosphere, offering a blend of traditional cuisine, shops and landmarks that attract people from the world over.

Soho

Soho is recognised for its lively atmosphere and rich cultural scene. Its popularity stems from a mix of historical significance, nightlife and diverse dining options. Soho is often bustling with activity, thanks to its many bars, clubs and theatres that draw in countless locals, commuters and tourists each week.