How DeepScreen™ works, how far it has come and just how effective it can be - proven by exclusive new research.
Our second DeepScreen™ Webinar, hosted by Ocean's David Tait (Head of Design & Studio) and Steve Bernard (Head of Insight).
December 6th, 9:30am GMTWatch the Replay
Missed the first Webinar? Watch it here
Ocean’s proprietary DeepScreen™ 3D templates - which take the hard work of correctly warping the artwork to create the illusion - can be used to create windows into other worlds, extend existing architecture, or make impossible objects appear to float in the air. We can even make objects appear to be coming out of the screen and towards the viewer.
DeepScreen™ is all about scale – the biggest screens create the best experiences – and Ocean’s massive screens make these campaigns even more prominent. And the epitome of all of these sites is Landsec’s iconic Piccadilly Lights – with its curved screen, it’s the ultimate for all 3D experiences.
Ocean’s DeepScreen™ locations are all situated in strategic pedestrian areas that can be twinned with experiential activations. Brands can leverage the best of both worlds to combine incredible 3D experiences with experiential, including sensory activations, sampling and gamification.
DeepScreen™ only works on full-motion screens. Our eyes are trained to spot and follow anything moving in our environment. Full-motion out-performs static by 2.5x, meaning your creative will be the most striking feature in their line of sight or periphery – commanding attention and driving memory recall.
The most spectacular sites produce stronger emotional impacts and memory encoding , and Ocean’s specially curated, landmark screens generate that all-important WOW factor.
With DeepScreen™ advertisers can boost their media plan effectiveness and drive awareness with the priming impact of DOOH, which extends well beyond OOH and into the wider media universe - particularly when combined with TV and online advertising.
And because our screens are the outdoor equivalent of Prime TV ad spots, an OOH plan without Ocean’s DOOH screens is like a TV plan without peak.
Tourism Western Australia
Moët & Chandon
Call of Duty MW2
Pepsi Max - Stockholm
Visa - Women's Euros 2022
Hyundai Ioniq 6
Top Gun Maverick
Virgin Media & O2 - Volt
BBC - The Green Planet
Wheel of Time - Amazon Prime Video
XBOX - Age of Empires IV
Sky Glass - Case Study
Glenfiddich - Where Next?
Lego - Rebuild the world
Netflix - Army of the Dead
Available across 9 of our iconic screens, in seven of the UK’s biggest cities, DeepScreen™ works as both a stand-alone activation or at scale for brands looking to dominate and push the boundaries of the UK advertising landscape.
17.3m wide by 6.7m high
The premium, curved, full-motion Four Dials screen is pride of place in the centre of Westfield Stratford City and also targets sports fans visiting the QEII Olympic Park. The hugely… Read more
30.36m wide x 6.58m high
Bigger and better screen. New experiential area. Enhanced OOH experience. The screen has become part of the infrastructure of Liverpool, located opposite Lime Street station, engaging with commuters, shoppers and tourists…. Read more
Three screens totalling 274.94 m2
Unique digital out of home activation in Birmingham’s newly regenerated business, transport and retail hub A new addition to Ocean’s high profile Birmingham digital portfolio and a seamless integration into… Read more
One 783.5 sq m screen
A Global Advertising Icon Reborn Situated in the heart of London’s West End, the world famous Piccadilly Lights have been upgraded to a single 783.5m2 screen with a resolution 1.4x… Read more
18m wide by 4.5m high
Located in one of the UK’s most desirable Out of Home locations – Market Street, at the heart of Manchester’s vibrant retail area. This high impact pedestrian-facing screen provides a… Read more
8m wide by 4m high
The only large format full motion screen in Norwich Ocean expands its DOOH footprint into its 13th UK city with the launch of the first large format full motion screen… Read more
11.5m wide by 7.68m high
Ocean expands its DOOH premium opportunities into its 10th UK city New for 2018, the first external large format digital screen in Nottingham is now full motion. First launched in… Read more
12.8m x 6.1m
Full-motion screen targeting Buchanan Street’s premium shoppers Glasgow is regarded as the best retail destination in Scotland. The Screen @ St. Enoch is situated on the crossroads between the city’s… Read more
21.12m wide by 10.58m high
London’s biggest full-motion retail screen at 220m². Every year 9.8 million people will view this screen on arrival at Westfield London – 8.5 million via the John Lewis and Next… Read more