Ocean’s proprietary DeepScreen™ 3D templates - which take the hard work of correctly warping the artwork to create the illusion - can be used to create windows into other worlds, extend existing architecture, or make impossible objects appear to float in the air. We can even make objects appear to be coming out of the screen and towards the viewer.
DeepScreen™ is all about scale – the biggest screens create the best experiences – and Ocean’s massive screens make these campaigns even more prominent. And the epitome of all of these sites is Landsec’s iconic Piccadilly Lights – with its curved screen, it’s the ultimate for all 3D experiences.
Ocean’s DeepScreen™ locations are all situated in strategic pedestrian areas that can be twinned with experiential activations. Brands can leverage the best of both worlds to combine incredible 3D experiences with experiential, including sensory activations, sampling and gamification.
DeepScreen™ only works on full-motion screens. Our eyes are trained to spot and follow anything moving in our environment. Full-motion out-performs static by 2.5x, meaning your creative will be the most striking feature in their line of sight or periphery – commanding attention and driving memory recall.
The most spectacular sites produce stronger emotional impacts and memory encoding , and Ocean’s specially curated, landmark screens generate that all-important WOW factor.
With DeepScreen™ advertisers can boost their media plan effectiveness and drive awareness with the priming impact of DOOH, which extends well beyond OOH and into the wider media universe - particularly when combined with TV and online advertising.
And because our screens are the outdoor equivalent of Prime TV ad spots, an OOH plan without Ocean’s DOOH screens is like a TV plan without peak.
Available across nine of our iconic screens, in seven of the UK’s biggest cities, DeepScreenTM works as both a stand-alone activation or at scale for brands looking to dominate and push the boundaries of the UK advertising landscape.