Ocean DeepScreen® – 3D OOH

With our DeepScreen® 3D OOH activations, advertisers can turn a great campaign into something truly spectacular.

DeepScreen® uses an age old technique called ‘anamorphosis’ or ‘forced perspective’, which mathematically warps imagery so that, when viewed from a specific vantage point, the illusion of 3D depth is created on flat surfaces.

Making 3D easy

Ocean’s proprietary DeepScreen® 3D templates – which take the hard work of correctly warping the artwork to create the illusion – can be used to create windows into other worlds, extend existing architecture, or make impossible objects appear to float in the air. We can even make objects appear to be coming out of the screen and towards the viewer.

Unmissable size and scale

Ocean’s proprietary DeepScreen® 3D templates – which take the hard work of correctly warping the artwork to create the illusion – can be used to create windows into other worlds, extend existing architecture, or make impossible objects appear to float in the air. We can even make objects appear to be coming out of the screen and towards the viewer.

Feel the experience

Ocean’s DeepScreen® locations are all situated in strategic pedestrian areas that can be twinned with experiential activations. Brands can leverage the best of both worlds to combine incredible 3D experiences with experiential, including sensory activations, sampling and gamification.

Full Motion is king

Our eyes are trained to spot and follow anything moving in our environment. Full-motion out-performs static by 2.5x, meaning your creative will be the most striking feature in their line of sight or periphery – commanding attention and driving memory recall.

Iconic locations and huge scale

The most spectacular locations produce stronger emotional impacts and memory encoding , and Ocean’s specially curated, landmark screens generate that all-important WOW factor.

With DeepScreen® advertisers can boost their media plan effectiveness and drive awareness with the priming impact of DOOH, which extends well beyond OOH and into the wider media universe – particularly when combined with TV and online advertising.

And because our screens are the outdoor equivalent of Prime TV ad spots, an OOH plan without Ocean’s DOOH screens is like a TV plan without peak.

DeepScreen® Alive

The next generation of DeepScreen activations – using the power of real-time game engines to make anamorphic 3D interactive