LookOut

Ocean’s facial detection technology, LookOut, uses real time technology to serve adverts to consumers based on a number of variables including Gender, Age, Facial Hair, Eye Wear, Mood, Engagement, Attention Time & Group Size.

There are multiple ways in which the LookOut technology can be used:

1. Optimisation – delivering the appropriate creative to the right audience at the right time.
2. Visualise – Gaze recognition to trigger creative or an interactive experience
3. AR Enabled – Using the HD cameras to create an augmented reality mirror or window effect, creating deep consumer engagement via the latest technology
4. Analytics – Understanding your brand’s audience, post campaign analysis and creative testing