LookOut
Ocean’s facial detection technology, LookOut, uses real time technology to serve adverts to consumers based on a number of variables including Gender, Age, Facial Hair, Eye Wear, Mood, Engagement, Attention Time & Group Size.
There are multiple ways in which the LookOut technology can be used:
- Optimisation – delivering the appropriate creative to the right audience at the right time.
- Visualise – Gaze recognition to trigger creative or an interactive experience
- AR Enabled – Using the HD cameras to create an augmented reality mirror or window effect, creating deep consumer engagement via the latest technology
- Analytics – Understanding your brand’s audience, post campaign analysis and creative testing
LookOut Video
Ocean LookOut Technology
LookOut Case Studies
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Proximo Spirits releases the dark spirit of The Kraken® in Manchester
Spiced Caribbean rum brand The Kraken® is launching an interactive out-of-home campaign using augmented reality (AR) to invite people to star in their very own advertisement with the mythical sea… Read more
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Emotions Trigger DOOH Campaign to Mark Premiere of Sony Pictures Summer Movie
Sony Pictures marks the release of its latest family film, The Emoji Movie, on August 4 with an exclusive interactive campaign on Ocean’s Eat Street screen. Created by Feref and… Read more
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Swarovski brings colour to summer with audience-activated DOOH campaign
Swarovski presented a vibrant splash of summer colour with an exclusive interactive campaign that dominated Ocean Outdoor’s Eat Street screen at Westfield London last weekend (June 9-10). The interactive campaign… Read more
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Women’s Aid and Ocean Amplify the Violent Face of Abuse with the World’s First Visually Powered DOOH Campaign
Support from Prime time TV spot to air on Channel 4 In a world first for digital out of home, Ocean, Women’s Aid and WCRS are collaborating on an interactive… Read more
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O2 Priority and Star Wars: The Last Jedi
In order to promote its Priority members service, O2 partnered up with Disney for the launch of Star Wars: The Last Jedi. Using incredible face mapping technology and Ocean Outdoor’s… Read more
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The Loop Birmingham & J2O lure unsuspecting players into game of “What’s the time Mr Wolf?”
J2O staged a mischievous stunt on The Loop Birmingham to introduce its new fruit drink flavour ‘Midnight Forest”. The concept was created and executed by BBH and Rattle in collaboration… Read more
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Estée Lauder uses The Loop’s exclusive camera technology to launch new lip-gloss
Estée Lauder used The Loop’s exclusive camera technology to launch Clinique’s new Plump and Shine chubby lip-gloss in Birmingham and Manchester. To celebrate the “glossing up everyday life”, the luxurious cosmetic brand used… Read more
13 LookOut enabled locations
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