Ocean Labs Technology

LookOut

Ocean’s facial detection technology, LookOut, uses real time technology to serve adverts to consumers based on a number of variables including Gender, Age, Facial Hair, Eye Wear, Mood, Engagement, Attention Time & Group Size.

There are multiple ways in which the LookOut technology can be used:

  1. Optimisation – delivering the appropriate creative to the right audience at the right time.
  2. Visualise – Gaze recognition to trigger creative or an interactive experience
  3. AR Enabled – Using the HD cameras to create an augmented reality mirror or window effect, creating deep consumer engagement via the latest technology
  4. Analytics – Understanding your brand’s audience, post campaign analysis and creative testing
Please Note

Our technology isn’t facial recognition, it is facial detection which is fundamentally different.

  • It cannot recognise an individual; if they look away from the camera and then look back again we don’t know they are the same person. It’s completely anonymised.
  • It doesn’t store any personal data, including no video footage or images.
  • It has been signed off by our independent auditor as GDPR compliant.

LookOut Case Studies

13 LookOut enabled locations

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