Ocean Labs Technology

LookOut

Ocean’s facial detection technology, LookOut, uses real time technology to serve adverts to consumers based on a number of variables including Gender, AgeFacial Hair, Eye Wear, Mood, Engagement, Attention TimeGroup Size.

There are multiple ways in which the LookOut technology can be used:

  1. Optimisation – delivering the appropriate creative to the right audience at the right time.
  2. Visualise – Gaze recognition to trigger creative or an interactive experience
  3. AR Enabled – Using the HD cameras to create an augmented reality mirror or window effect, creating deep consumer engagement via the latest technology
  4. Analytics – Understanding your brand’s audience, post campaign analysis and creative testing
LookOut Video

Ocean LookOut Technology Share / Download

LookOut Case Studies

13 LookOut enabled locations

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