Ocean News
Posts Tagged Automotive (Clear)
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Signs of recovery, normalisation and endurance in the UK motors industry
New research from Ocean’s consumer panel, @TheLocal*, has uncovered new attitude and behavioural insights that suggests the automotive industry is starting to experience signs of recovery and normalisation, with 15%… Read more
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Automotive spending to be driven by pent-up demand
By Emma Jeffers
After the government warned Britons to only use buses and trains as a last resort, cars have been relied upon as an essential mode of transport for many during lockdown…. Read more
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Ocean Outdoor secures landmark agreement to live stream Wimbledon
Jaguar will from Monday (1st July) start serving daily highlights and live scores to tennis fans across the country as it becomes the broadcast sponsor of Ocean Outdoor’s UK-wide coverage of… Read more
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DS Automobiles secures brand partnership for Ocean’s Formula E broadcast coverage
DS Automobiles has been announced the brand partner for Ocean’s exclusive coverage of the ABB FIA Formula E Championship. In a multi-screen outdoor and TV broadcast deal brokered by Mediacom and… Read more
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Nissan LEAF real-time roadside campaign marks London’s new ultra-low emission zone
Technology and data drive a dynamic new out-of-home campaign from TBWA\London and MGOMD which highlights how the 100 percent electric Nissan LEAF is exempt from London’s new ultra-low emission zone… Read more
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Volkswagen Lights Up London IMAX in Support of Lumiere Festival
Car maker Volkswagen is celebrating the Lumiere Festival of Light with a colourful night-time show on London’s IMAX in Waterloo using Ocean Outdoor’s unique Edison technology. The IMAX will turn… Read more
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Hyundai Signs to New Piccadilly Lights Proposition
Car brand renews its commitment to UK’s most iconic DOOH location Hyundai has confirmed that it will continue to maintain its presence on the iconic Piccadilly Lights which are undergoing… Read more
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Ocean introduces pioneering vehicle recognition technology with Renault partnership
Ocean today unveiled a step change in the way advertisers can target drivers using pioneering Out of Home Vehicle Recognition Technology. Developed and tested over the past 12 months, vehicle… Read more
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On Your Marques: Ocean Pioneer Vehicle Detection Technology
By Kevin Henry
As the automotive industry prepares us for a world in which motorists will be mere passengers, and the cars will do the driving themselves, digital out of home is also… Read more
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Churchill Puts the Spotlight On Uninsured Drivers
The world’s first dynamic out of home campaign targeting uninsured drivers Churchill Motor Insurance launches its latest ‘Uninsured Drivers’ brand activation, with the world’s first interactive DOOH (digital out of… Read more
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