Ocean News
Posts Tagged Automotive (Clear)
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Volkswagen Lights Up London IMAX in Support of Lumiere Festival
Car maker Volkswagen is celebrating the Lumiere Festival of Light with a colourful night-time show on London’s IMAX in Waterloo using Ocean Outdoor’s unique Edison technology. The IMAX will turn… Read more
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Hyundai Signs to New Piccadilly Lights Proposition
Car brand renews its commitment to UK’s most iconic DOOH location Hyundai has confirmed that it will continue to maintain its presence on the iconic Piccadilly Lights which are undergoing… Read more
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Ocean introduces pioneering vehicle recognition technology with Renault partnership
Ocean today unveiled a step change in the way advertisers can target drivers using pioneering Out of Home Vehicle Recognition Technology. Developed and tested over the past 12 months, vehicle… Read more
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On Your Marques: Ocean Pioneer Vehicle Recognition Technology
By Kevin Henry
As the automotive industry prepares us for a world in which motorists will be mere passengers, and the cars will do the driving themselves, digital out of home is also… Read more
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Churchill Puts the Spotlight On Uninsured Drivers
The world’s first dynamic out of home campaign targeting uninsured drivers Churchill Motor Insurance launches its latest ‘Uninsured Drivers’ brand activation, with the world’s first interactive DOOH (digital out of… Read more
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Ford and Ocean Light Up Impressive IMAX Creative Capability
Ford has taken the spotlight by using Ocean’s customised Edison lighting techniques on the IMAX in London, the UK’s largest and most iconic advertising structure. This new campaign on the… Read more
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Ocean Outdoor Wins BCSC OPAL Award for Fiat Campaign
This morning, Ocean won an Opal award in the Media category for The Fiat 500 Cult Couture campaign. The innovative campaign, planned in association with Weve, Kinetic and maxus, combined… Read more
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Fiat Uses Geo-Targeting at The Wall @ Westfield
In a joint initiative between Weve and Ocean Labs, Fiat 500 is offering fashionistas a chance to experience the new interiors and colours of its 500 model through a unique mobile-activated,… Read more
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Mini Targets Motorists on the Days They Are Considering a New Set of Wheels
In a media first with Ocean, BMW owned car marque Mini, has launched a dynamic campaign that uses live traffic data to trigger different content to be played out. The… Read more
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Supercar Manufacturer McLaren Advertise on The Screen @ Canary Wharf
The car which starts at £195,000 is aiming to target the high net worth workers in Europe’s largest financial centre. With 11% of workers in Canary Wharf earning salaries above… Read more
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