Ocean News
Posts Tagged Westfield London (Clear)
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When Brand Safety Becomes Physical
By Richard Malton
The idea of brand safety has been high on the agenda in recent years and rightly so. The Internet Advertising Bureau (IAB), define it as “keeping a brand’s reputation safe when they advertise online…. Read more
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DOOH content and advertising interplay ramps up engagement 5x
In a UK first, premium digital out-of-home (DOOH) media owner Ocean Outdoor has established the powerful interplay between advertising and content in DOOH environments using neuroscience. With so few content… Read more
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Nestlé Aero brings people together with experiential campaign to celebrate the launch of Aero Bliss
Premium confectionery brand Aero Bliss shares the indulgent pleasure of chocolate in an experiential out-of-home campaign which even dispenses its brand new velvety, whipped bubbles. Breaking this weekend at Westfield… Read more
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National AIDS Trust and St Luke’s Communications #RockTheRibbon on London’s biggest full motion retail screen
The National AIDS Trust will use World AIDS Day on Saturday, December 1 to imbue its signature red ribbon symbol with a brilliant and original sense of positivity and spirit… Read more
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TEN OF THE BEST – Ocean & Westfield celebrate a decade of epic DOOH
Ten years ago, Westfield London opened its doors. Since then it’s expanded to become Europe’s largest retail and leisure destination, has welcomed more than 270 million visitors, and generated more… Read more
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Westfield London Phase 2 Opens!
Now the largest shopping centre in Europe Westfield London Phase 2 opened this morning, adding three new digital out-of-home screens to Ocean’s portfolio. The Gateway @ Westfield London, The Northern Totem… Read more
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Westfield London to grow by a third
By Richard Malton
On 20 March the next chapter of The Westfield Story begins, as Westfield London opens its Phase 2 expansion. Westfield in London will become the second largest retail destination in… Read more
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Leisure Based Shopping Trips – Key to Westfield’s Success
By Richard Malton
It’s no surprise to anyone that retail patterns and behaviours are changing, resulting in winners and losers in the battle for the retail £ as it swings between the “online”… Read more
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Ocean Strengthens London Position With £100 million Westfield Deal Delivering an Audience With Over £2billion Spending Power
Premium digital out of home media owner Ocean has been awarded a new 10 year deal with Westfield which extends its award-winning partnership to the Stratford City retail and leisure complex’s… Read more
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On Your Marques: Ocean Pioneer Vehicle Recognition Technology
By Kevin Henry
As the automotive industry prepares us for a world in which motorists will be mere passengers, and the cars will do the driving themselves, digital out of home is also… Read more
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