Ocean News
Posts Tagged Westfield London (Clear)
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Shoppers back on the move
As lockdown restrictions were lifted in England yesterday, we headed out into some of our key cities to capture on the film the release of pent-up consumer spends. Thousands of… Read more
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Westfield is open during November’s Lockdown
Further to the announcement that England is back in lockdown – albeit under a less restrictive set of measures – both Westfield London and Westfield Stratford City will remain open… Read more
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How We Shop Now – Future Retail Trends
By Emma Jeffers
Hugely informed and shaped by external influences, the retail space has always been propelled forward at a breakneck pace. As the newspaper headlines often scream, times are tough enough for… Read more
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AGCS and Plastic Soup Foundation launch mobile DOOH game to help reduce the world’s plastic footprint
Plastic Soup was an Ocean Outdoor digital creative competition winner The struggle to stop plastic waste polluting the world’s oceans is the focus of a new mobile game developed for… Read more
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When Brand Safety Becomes Physical
By Richard Malton
The idea of brand safety has been high on the agenda in recent years and rightly so. The Internet Advertising Bureau (IAB), define it as “keeping a brand’s reputation safe when they advertise online…. Read more
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DOOH content and advertising interplay ramps up engagement 5x
In a UK first, premium digital out-of-home (DOOH) media owner Ocean Outdoor has established the powerful interplay between advertising and content in DOOH environments using neuroscience. With so few content… Read more
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Nestlé Aero brings people together with experiential campaign to celebrate the launch of Aero Bliss
Premium confectionery brand Aero Bliss shares the indulgent pleasure of chocolate in an experiential out-of-home campaign which even dispenses its brand new velvety, whipped bubbles. Breaking this weekend at Westfield… Read more
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National AIDS Trust and St Luke’s Communications #RockTheRibbon on London’s biggest full motion retail screen
The National AIDS Trust will use World AIDS Day on Saturday, December 1 to imbue its signature red ribbon symbol with a brilliant and original sense of positivity and spirit… Read more
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TEN OF THE BEST – Ocean & Westfield celebrate a decade of epic DOOH
Ten years ago, Westfield London opened its doors. Since then it’s expanded to become Europe’s largest retail and leisure destination, has welcomed more than 270 million visitors, and generated more… Read more
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Westfield London Phase 2 Opens!
Now the largest shopping centre in Europe Westfield London Phase 2 opened this morning, adding three new digital out-of-home screens to Ocean’s portfolio. The Gateway @ Westfield London, The Northern Totem… Read more
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