Views and opinions from Ocean employees and special guests
Posts in Category Ocean Talks (Clear)
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Content and DOOH: Extending the life of linear broadcast
By Emma Jeffers
Last week Ocean presented its latest neuroscience and YouGov research into the interplay between live broadcast, content and DOOH, plus the public’s perceptions. Hosted at the Royal Academy – with… Read more
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CES: Super-human efforts but a sorry absence of everyday necessities
By Catherine Morgan
Is it a drone bird? Is it an Uber plane? No, it’s a superhuman robotic exoskeleton. According to the developers at CES, one day in the not too distant future… Read more
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The power beyond The Piccadilly Lights
By Rachel Sutton
On December 4 2019 at 1.40pm, Universal Pictures chose the iconic Piccadilly Lights to launch the highly anticipated trailer for the 25th James Bond movie No Time to Die, and… Read more
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DIGITAL OUT OF HOME: The last opportunity of influence this Christmas
By Liliana Teixeira
And so, the nation’s unique, annual relationship with advertising begins. As a slate of warm, fuzzy festive commercials compete to win our hearts, the question on everyone’s lips is “will… Read more
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Booming Birmingham: How to Capture the Commuter Economy
By Steve Barton
Driving around Birmingham, you can’t miss Ocean’s brand new D6 roadside network. 125 bold, bright, digital out of home screens in hand-picked busy ring road and key commuter route locations…. Read more
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The Power of Neuroscience in Digital Out of Home
By Helen Haines
“Neuroscience is by far the most exciting branch of science because the brain is the most fascinating object in the universe.” Stanley B. Prusiner, Neurologist & Biochemist, Nobel Prize winner… Read more
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Ocean’s journey to Cannes Lions kicks off with the #ColToCannes2019 challenge
By Emma Jeffers
2019 has seen a raft of firsts for Ocean: We increased our European presence by acquiring new businesses in the Netherlands, we launched the industry’s first eco-fashion label at London… Read more
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See you all in Toronto for WOO 2020
By Tim Bleakley
Do u bai or Do u sell….a week on and it was the last FEPE Congress as we all know it after President Tom Goddard and Heavenly’s Richard Sunderland announced… Read more
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Ocean study: stealing a march on mobile and VOD to outperform the all screen market
By Liliana Teixeira
Unlocking the value of digital out of home for brands and advertisers is a cornerstone here at Ocean as planners and buyers seek integrated marketing campaigns which are authentic, seen… Read more
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Piccadilly Lights goes dark to mark fight against climate change
By Emma Jeffers
This past Saturday marked Earth Hour, the world’s biggest grass roots movement for the immediate call to action on climate change, including sustainable lifestyles, plastic-free oceans (a cause close to… Read more
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