Views and opinions from Ocean employees and special guests
Posts in Category Ocean Talks (Clear)
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When Brand Safety Becomes Physical
By Richard Malton
The idea of brand safety has been high on the agenda in recent years and rightly so. The Internet Advertising Bureau (IAB), define it as “keeping a brand’s reputation safe when they advertise online…. Read more
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Optimise targeted advertising campaigns with Vehicle Detection Technology.
By Catherine Morgan
In times of uncertainty, play it smart! In a time of uncertainty and unpredictable economic climate, it’s understandable that some brands to feel nervous to commit to advertising spend. However… Read more
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Beacon of Light: Preparing for the pivot from Stay At Home to Out of Home
By Phil Hall
The use of the famous Piccadilly Lights in Central London to carry messages on behalf of Her Majesty Queen and congratulations to national treasure Captain Tom Moore hasn’t gone unnoticed…. Read more
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Brands DOOHing good in time of crisis
By Rachel Sutton
From its earliest incarnation, Out-of-Home advertising has acted as a community notice board, advertising goods and services to people when they are out of their homes. So, what happens to… Read more
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The Art of Indoor: Making Self Isolation Work For You
By Winnie Man
Like many of our clients and partners, Ocean is following government advice and our people are working from home. But #OceanIsOpen and the message is it’s business as usual. This means… Read more
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VIN + OMI x OCEAN. Who Can Resist?
By Liliana Teixeira
It’s hard to imagine how used vinyl advertising canvases can be turned into limited edition clothes, but Vin + Omi did just that for their AW2020 showcase for London Fashion… Read more
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DOOH: Capturing the eyes and minds of the world
By Debbie Ferguson
Scotland takes centre stage in 2020 as the nation prepares to welcome a series of high profile events which will draw thousands of people from across the world. In June,… Read more
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Content and DOOH: Extending the life of linear broadcast
By Emma Jeffers
Last week Ocean presented its latest neuroscience and YouGov research into the interplay between live broadcast, content and DOOH, plus the public’s perceptions. Hosted at the Royal Academy – with… Read more
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CES: Super-human efforts but a sorry absence of everyday necessities
By Catherine Morgan
Is it a drone bird? Is it an Uber plane? No, it’s a superhuman robotic exoskeleton. According to the developers at CES, one day in the not too distant future… Read more
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The power beyond The Piccadilly Lights
By Rachel Sutton
On December 4 2019 at 1.40pm, Universal Pictures chose the iconic Piccadilly Lights to launch the highly anticipated trailer for the 25th James Bond movie No Time to Die, and… Read more
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