In the past, teams were proactive about the Peak season by focusing on Christmas in July. Nowadays, it’s not that simple – and not just because some of us don’t… Read more
In the last weeks of 2020, large swathes of the UK were placed back under rigid lockdown – effectively cancelling Christmas for the millions looking forward to some reprieve from… Read more
I’m a huge fan of Christmas (my tree’s up bang on December 1st every year, without fail), because as Andy Williams sings, ‘it’s the most wonderful time of the year’:… Read more
The Piccadilly Lights were lit up on Saturday evening by Coca-Cola as the brand hosted a festive sing-along The activity was the first ever live karaoke experience on the Piccadilly… Read more
And so, the nation’s unique, annual relationship with advertising begins. As a slate of warm, fuzzy festive commercials compete to win our hearts, the question on everyone’s lips is “will… Read more
Who am I to argue with Keith Weed. The man who has 5000 marketeers reporting into him and who is in charge of the world’s second biggest advertising budget, last… Read more
According to the British Retail consortium, 83% of retail sales were on the High street last Christmas. The high street is still very much king. However, only 7.2% of Christmas… Read more
Susann Jerry for details on Ocean News Stories