Ocean News
Posts Tagged category strategy (Clear)
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Category Focus – How automotive brands can be front of mind in 2024
By Anna Gilbert-Duggal
2023 was a pivotal year for the automotive sector. In an increasingly competitive UK market, the category dominated conversations around Brexit, supply and demand, social and economic concerns, and sustainability…. Read more
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Category Focus – Why December is a prime time to focus on drinks
By Shona Dobson
December is the month of socialising and celebrations; therefore, it seems obvious that – and according to Nielsen data – it’s also the time for drink brands to invest more… Read more
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Category Focus – Why It’s Time to Focus on Telecoms
By Anna Gilbert-Duggal
According to Nielsen data, autumn is the time when Telecoms brands look to invest heavily in media – and OOH specifically – so, here at Ocean, we decided to conduct… Read more
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