Ocean News
Posts Tagged Westfield (Clear)
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Lacoste launched its first ever AR OOH activation with Superheroes campaign
Lacoste, one of Coty’s leading fragrance brands, launched its latest campaign, Lacoste Superheroes, with a two-day experiential pop-up and sampling activity at Westfield London last weekend, November 19 and 20…. Read more
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Heinz Beanz and Magic Breakfast launch interactive campaign to show how hunger affects school children
Heinz Beanz is continuing its pledge to support the fight against child hunger in the UK with an interactive out of home campaign using Ocean’s state-of-the-art LookOut technology to show… Read more
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Unibail-Rodamco-Westfield appoints Ocean Outdoor Denmark media partner for Fisketorvet – Copenhagen Mall
Unibail-Rodamco-Westfield (URW) has appointed Ocean strategic media partner for Fisketorvet, Copenhagen’s premium shopping, dining and leisure destination. The seven year contract was awarded to Ocean following a competitive pitch. The… Read more
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Ocean screens to broadcast action from Tokyo Olympics and builds official Team GB fan zone
Ocean Outdoor will carry highlights of the Tokyo 2020 Olympics across its UK portfolio as part of its official partnership with Team GB. The centrepiece of the out of home… Read more
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Shoppers back on the move
As lockdown restrictions were lifted in England yesterday, we headed out into some of our key cities to capture on the film the release of pent-up consumer spends. Thousands of… Read more
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Westfield is open during November’s Lockdown
Further to the announcement that England is back in lockdown – albeit under a less restrictive set of measures – both Westfield London and Westfield Stratford City will remain open… Read more
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How We Shop Now – Future Retail Trends
By Emma Jeffers
Hugely informed and shaped by external influences, the retail space has always been propelled forward at a breakneck pace. As the newspaper headlines often scream, times are tough enough for… Read more
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Ocean Outdoor Netherlands Wins Westfield Mall Of The Netherlands
Unibail-Rodamco-Westfield (URW) has announced the appointment of Ocean Outdoor Netherlands as its strategic media partner for the country’s largest shopping, dining and leisure destination, Westfield Mall of the Netherlands, located… Read more
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When Brand Safety Becomes Physical
By Richard Malton
The idea of brand safety has been high on the agenda in recent years and rightly so. The Internet Advertising Bureau (IAB), define it as “keeping a brand’s reputation safe when they advertise online…. Read more
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Content and DOOH: Extending the life of linear broadcast
By Emma Jeffers
Last week Ocean presented its latest neuroscience and YouGov research into the interplay between live broadcast, content and DOOH, plus the public’s perceptions. Hosted at the Royal Academy – with… Read more
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