Ocean News
Posts Tagged Westfield (Clear)
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When Brand Safety Becomes Physical
By Richard Malton
The idea of brand safety has been high on the agenda in recent years and rightly so. The Internet Advertising Bureau (IAB), define it as “keeping a brand’s reputation safe when they advertise online…. Read more
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Content and DOOH: Extending the life of linear broadcast
By Emma Jeffers
Last week Ocean presented its latest neuroscience and YouGov research into the interplay between live broadcast, content and DOOH, plus the public’s perceptions. Hosted at the Royal Academy – with… Read more
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Toyota GB and Team GB launch out-of-home sports and fitness campaign to get the nation moving
Official Team GB partners Toyota GB and Ocean Outdoor are launching an exclusive out-of-home activation to get the nation moving ahead of the 2020 Tokyo Olympics. The I Am Team… Read more
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Nestlé Aero brings people together with experiential campaign to celebrate the launch of Aero Bliss
Premium confectionery brand Aero Bliss shares the indulgent pleasure of chocolate in an experiential out-of-home campaign which even dispenses its brand new velvety, whipped bubbles. Breaking this weekend at Westfield… Read more
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Spend money where consumers spend their time
By Richard Malton
Who am I to argue with Keith Weed. The man who has 5000 marketeers reporting into him and who is in charge of the world’s second biggest advertising budget, last… Read more
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National AIDS Trust and St Luke’s Communications #RockTheRibbon on London’s biggest full motion retail screen
The National AIDS Trust will use World AIDS Day on Saturday, December 1 to imbue its signature red ribbon symbol with a brilliant and original sense of positivity and spirit… Read more
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TEN OF THE BEST – Ocean & Westfield celebrate a decade of epic DOOH
Ten years ago, Westfield London opened its doors. Since then it’s expanded to become Europe’s largest retail and leisure destination, has welcomed more than 270 million visitors, and generated more… Read more
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BMW celebrates its eco-friendly showstopping supercar with natural outdoor activation
BMW’s latest experiential outdoor campaign celebrates its awesome hybrid sports cars which combines impeccable environmentally friendly credentials with pure driving joy. In an exclusive activation at Westfield London, the iconic… Read more
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Westfield London Phase 2 Opens!
Now the largest shopping centre in Europe Westfield London Phase 2 opened this morning, adding three new digital out-of-home screens to Ocean’s portfolio. The Gateway @ Westfield London, The Northern Totem… Read more
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Ocean Strengthens London Position With £100 million Westfield Deal Delivering an Audience With Over £2billion Spending Power
Premium digital out of home media owner Ocean has been awarded a new 10 year deal with Westfield which extends its award-winning partnership to the Stratford City retail and leisure complex’s… Read more
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