Ocean News
Posts Tagged Westfield (Clear)
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Shoppers back on the move
As lockdown restrictions were lifted in England yesterday, we headed out into some of our key cities to capture on the film the release of pent-up consumer spends. Thousands of… Read more
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Westfield is open during November’s Lockdown
Further to the announcement that England is back in lockdown – albeit under a less restrictive set of measures – both Westfield London and Westfield Stratford City will remain open… Read more
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How We Shop Now – Future Retail Trends
By Emma Jeffers
Hugely informed and shaped by external influences, the retail space has always been propelled forward at a breakneck pace. As the newspaper headlines often scream, times are tough enough for… Read more
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Ocean Outdoor Netherlands Wins Westfield Mall Of The Netherlands
Unibail-Rodamco-Westfield (URW) has announced the appointment of Ocean Outdoor Netherlands as its strategic media partner for the country’s largest shopping, dining and leisure destination, Westfield Mall of the Netherlands, located… Read more
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When Brand Safety Becomes Physical
By Richard Malton
The idea of brand safety has been high on the agenda in recent years and rightly so. The Internet Advertising Bureau (IAB), define it as “keeping a brand’s reputation safe when they advertise online…. Read more
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Content and DOOH: Extending the life of linear broadcast
By Emma Jeffers
Last week Ocean presented its latest neuroscience and YouGov research into the interplay between live broadcast, content and DOOH, plus the public’s perceptions. Hosted at the Royal Academy – with… Read more
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Toyota GB and Team GB launch out-of-home sports and fitness campaign to get the nation moving
Official Team GB partners Toyota GB and Ocean Outdoor are launching an exclusive out-of-home activation to get the nation moving ahead of the 2020 Tokyo Olympics. The I Am Team… Read more
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Nestlé Aero brings people together with experiential campaign to celebrate the launch of Aero Bliss
Premium confectionery brand Aero Bliss shares the indulgent pleasure of chocolate in an experiential out-of-home campaign which even dispenses its brand new velvety, whipped bubbles. Breaking this weekend at Westfield… Read more
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Spend money where consumers spend their time
By Richard Malton
Who am I to argue with Keith Weed. The man who has 5000 marketeers reporting into him and who is in charge of the world’s second biggest advertising budget, last… Read more
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National AIDS Trust and St Luke’s Communications #RockTheRibbon on London’s biggest full motion retail screen
The National AIDS Trust will use World AIDS Day on Saturday, December 1 to imbue its signature red ribbon symbol with a brilliant and original sense of positivity and spirit… Read more
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