Ocean News
Posts in Category Research (Clear)
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Ocean neuroscience study establishes the influence of DOOH in building compelling social media campaigns
New research demonstrates a step change in the evolution of DOOH Socially amplified DOOH content delivers uplift in brand approach and engagement Exclusive neuroscience research released today (Tuesday, March 21)… Read more
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The Return of Consumer Optimism
By Monika Tomova
There’s little doubt that after multiple lockdowns overwhelmed our lives, people have had their fill of not being able to hug their loved ones, be with their friends, hang out… Read more
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Rethinking Ocean Outdoor: Introducing Peak DOOH
The Primers identifies 280 digital frames – the best of the best of DOOH Ocean Outdoor is reframing the DOOH (digital out of home) proposition to equate the power of… Read more
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Signs of recovery, normalisation and endurance in the UK motors industry
New research from Ocean’s consumer panel, @TheLocal*, has uncovered new attitude and behavioural insights that suggests the automotive industry is starting to experience signs of recovery and normalisation, with 15%… Read more
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Consumer Confidence: @ The Local Survey Offers Injection of Hope
By Monika Tomova
As England reaches the end of Lockdown 2.0 and enters a series of Tiers in the run up to the New Year, the Government and NHS England are considering how… Read more
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Sleighing it: Christmas 2020 could be the biggest and most festive yet
By Emma Jeffers
I’m a huge fan of Christmas (my tree’s up bang on December 1st every year, without fail), because as Andy Williams sings, ‘it’s the most wonderful time of the year’:… Read more
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Automotive spending to be driven by pent-up demand
By Emma Jeffers
After the government warned Britons to only use buses and trains as a last resort, cars have been relied upon as an essential mode of transport for many during lockdown…. Read more
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The Desire and Resilience of the UK Holidaymaker
By Emma Jeffers
Last week the PM announced a number of measures and concessions to ease travel restrictions for UK holidaymakers and open up domestic and international tourism for the hard-hit industry. From… Read more
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Leaving Lockdown: @ The Local UK consumer survey reveals appetite for bounce back
Consumers poised to return to outdoor lifestyles with a month Study establishes a zone of influence for advertisers to build and boost confidence Resilient UK consumers remain confident despite the… Read more
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Some Things You Might Find Useful – 29th May
Kinetic Journeys Audiences continue to grow as we emerge from lockdown The most recent report from Kinetic’s behavioural planning platform – Journeys, shows a steady increase in OOH audiences. OOH… Read more
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