In a UK first, premium digital out-of-home (DOOH) media owner Ocean Outdoor has established the powerful interplay between advertising and content in DOOH environments using neuroscience. With so few content… Read more
“Neuroscience is by far the most exciting branch of science because the brain is the most fascinating object in the universe.” Stanley B. Prusiner, Neurologist & Biochemist, Nobel Prize winner… Read more
Clear hierarchy of DOOH capability and effectiveness index established London, UK: Neuroscience research released today (July 11 2019 ) demonstrates how full motion digital out-of-home (DOOH) campaigns which use enhanced… Read more
“DOOH is redefining human engagement” – Ocean CEO Tim Bleakley Marking 10 inspirational years of outstanding creativity in digital out-of-home, Ocean Outdoor today (Wednesday, June 19) named the Grand Prix… Read more
Modern, global destination delivers 88 percent brand recall New research has confirmed the world-famous Piccadilly Lights, owned by Landsec, is a modern global landmark and prestigious brand advertising platform which… Read more
Following the successful launch of Ocean’s third wave of Neuroscience research in November, attention has focused not only on the results which quantify for the industry further accountability for full… Read more
Full motion DOOH is 2.5 times more impactful than static OOH sites Online video performs better when DOOH is included in the media plan Neuroscience research released today demonstrates how… Read more
Piccadilly Circus has a long & rich history as an iconic landmark for London and the UK. So when Ocean and Land Securities’ announced exciting plans for the new Piccadilly… Read more
Automated new technologies like Vehicle Recognition Technology and its play-out reports have boosted trust amongst media agencies in digital out of home as a reliable, transparent and powerful advertising channel…. Read more
Digital Out of Home is a key influencer in reaching big spending consumers who shun heavy TV viewing. A new Ocean study measures how receptive light TV viewers are to… Read more
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