Ocean News
Posts in Category Research (Clear)
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Pioneering Study Reveals Out of Home Drives Significant Uplift in Smartphone Brand Action
A new study released today from Outsmart, the marketing body for Out of Home (OOH), reveals that OOH activity drives +17% uplift in smartphone brand actions. ‘OutPerform’ is its first… Read more
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New study predicts DOOH will be the fastest growing media channel
How digital out of home is exciting adland Inspiring. Exciting. Versatile. Just three the emotions adland associated with digital out of home which is predicted to grow faster than mobile… Read more
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Neuroscience proves the influence of digital out of home on other media and the wider digital universe
A new study using neuroscience demonstrates for the first time how digital out of home positively influences responses to other media, exerting a clear impact on the wider digital universe…. Read more
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