Ocean News
Posts in Category Research (Clear)
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Some Things You Might Find Useful – 30th April
YouGov: Recent data from YouGov’s Covid-19 tracker shows some difference in consumer behaviour between London and the rest of the UK With 1 in 4 of Londoners saying they’ve had… Read more
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Some Things You Might Find Useful – 20th April
Opinium Research We know consumers want to hear more from brands, but nearly half (43%) say they would prefer to hear positive non-Covid-19 related news and communications as a way… Read more
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Ocean launches @ The Local – a diverse community of digital citizens across the UK
Ocean has launched @ The Local, a UK wide community of digital citizens which gives voice to the diverse views and values of young, highly mobile consumers living in the… Read more
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Some Things You Might Find Useful – 14th April
According to a recent research conducted by Opinium: Now is not the time for silence Consumers still want to hear from brands, in fact in some cases even more than… Read more
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Some Things You Might Find Useful – 2nd April
Supermarkets Further research into UK retail finds Britons made more than 79 million extra grocery shopping trips in the past four weeks, making 3 additional shopping trips to the supermarket… Read more
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Some Things You Might Find Useful – 27 March
Update on changing OOH Audience Behaviour: Spending and decision making still happening OOH UK Grocery Sales Up 22%. (Source: Research Live) Household and pet care items saw the biggest jump… Read more
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Content and DOOH: Extending the life of linear broadcast
By Emma Jeffers
Last week Ocean presented its latest neuroscience and YouGov research into the interplay between live broadcast, content and DOOH, plus the public’s perceptions. Hosted at the Royal Academy – with… Read more
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New Ocean study: Elusive young audiences LIKE, WANT, TRUST and RESPOND to live broadcast content on DOOH
18-34-year olds trust the authenticity of content and ads on DOOH screens more than other media channels One in four 18 to 24-year olds are more likely to engage with… Read more
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DOOH content and advertising interplay ramps up engagement 5x
In a UK first, premium digital out-of-home (DOOH) media owner Ocean Outdoor has established the powerful interplay between advertising and content in DOOH environments using neuroscience. With so few content… Read more
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The Power of Neuroscience in Digital Out of Home
By Helen Haines
“Neuroscience is by far the most exciting branch of science because the brain is the most fascinating object in the universe.” Stanley B. Prusiner, Neurologist & Biochemist, Nobel Prize winner… Read more
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