Kinetic Journeys Audiences continue to grow as we emerge from lockdown The most recent report from Kinetic’s behavioural planning platform – Journeys, shows a steady increase in OOH audiences. OOH… Read more
Mintel – groceries The latest research from Mintel* reveals the online grocery market is forecast to grow by 33% in 2020 to reach an estimated value of £16.8 billion, up from £12.7… Read more
YouGov: Recent data from YouGov’s Covid-19 tracker shows some difference in consumer behaviour between London and the rest of the UK With 1 in 4 of Londoners saying they’ve had… Read more
Opinium Research We know consumers want to hear more from brands, but nearly half (43%) say they would prefer to hear positive non-Covid-19 related news and communications as a way… Read more
Ocean has launched @ The Local, a UK wide community of digital citizens which gives voice to the diverse views and values of young, highly mobile consumers living in the… Read more
According to a recent research conducted by Opinium: Now is not the time for silence Consumers still want to hear from brands, in fact in some cases even more than… Read more
Supermarkets Further research into UK retail finds Britons made more than 79 million extra grocery shopping trips in the past four weeks, making 3 additional shopping trips to the supermarket… Read more
Update on changing OOH Audience Behaviour: Spending and decision making still happening OOH UK Grocery Sales Up 22%. (Source: Research Live) Household and pet care items saw the biggest jump… Read more
Last week Ocean presented its latest neuroscience and YouGov research into the interplay between live broadcast, content and DOOH, plus the public’s perceptions. Hosted at the Royal Academy – with… Read more
18-34-year olds trust the authenticity of content and ads on DOOH screens more than other media channels One in four 18 to 24-year olds are more likely to engage with… Read more
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