Research — 2/3 — Ocean Outdoor

April 2nd, 2020
#OceanisOpen, Research

Some Things You Might Find Useful – 2nd April

Supermarkets Further research into UK retail finds Britons made more than 79 million extra grocery shopping trips in the past four weeks, making 3 additional shopping trips to the supermarket… Read more

March 27th, 2020
#OceanisOpen, Research

Some Things You Might Find Useful – 27 March

Update on changing OOH Audience Behaviour: Spending and decision making still happening OOH UK Grocery Sales Up 22%. (Source: Research Live) Household and pet care items saw the biggest jump… Read more

February 5th, 2020
Ocean Talks, Research

Content and DOOH: Extending the life of linear broadcast

By Emma Jeffers

Last week Ocean presented its latest neuroscience and YouGov research into the interplay between live broadcast, content and DOOH, plus the public’s perceptions. Hosted at the Royal Academy – with… Read more

January 29th, 2020
Announcements, Research

New Ocean study: Elusive young audiences LIKE, WANT, TRUST and RESPOND to live broadcast content on DOOH

18-34-year olds trust the authenticity of content and ads on DOOH screens more than other media channels One in four 18 to 24-year olds are more likely to engage with… Read more

September 26th, 2019
Announcements, Research

DOOH content and advertising interplay ramps up engagement 5x

In a UK first, premium digital out-of-home (DOOH) media owner Ocean Outdoor has established the powerful interplay between advertising and content in DOOH environments using neuroscience. With so few content… Read more

July 29th, 2019
Ocean Talks, Research

The Power of Neuroscience in Digital Out of Home

By Helen Haines

“Neuroscience is by far the most exciting branch of science because the brain is the most fascinating object in the universe.” Stanley B. Prusiner, Neurologist & Biochemist, Nobel Prize winner… Read more

July 11th, 2019
Announcements, Research

New Ocean Outdoor study reveals the brand building power of full motion digital out-of-home interactive creativity

Clear hierarchy of DOOH capability and effectiveness index established London, UK: Neuroscience research released today (July 11 2019 ) demonstrates how full motion digital out-of-home (DOOH) campaigns which use enhanced… Read more

June 20th, 2019
Announcements, Research

Women’s Aid and Engine secure Grand Prix in Ocean’s 10th anniversary celebration of the ultimate digital out-of-home campaigns

“DOOH is redefining human engagement” – Ocean CEO Tim Bleakley Marking 10 inspirational years of outstanding creativity in digital out-of-home, Ocean Outdoor today (Wednesday, June 19) named the Grand Prix… Read more

February 7th, 2019
Announcements, Research

New study shows how Piccadilly Lights drive brand status and positive audience emotion

Modern, global destination delivers 88 percent brand recall New research has confirmed the world-famous Piccadilly Lights, owned by Landsec, is a modern global landmark and prestigious brand advertising platform which… Read more

February 16th, 2018
Research

Moving Emotions: How Neuroscience is Opening New Doors for Digital OOH

Following the successful launch of Ocean’s third wave of Neuroscience research in November, attention has focused not only on the results which quantify for the industry further accountability for full… Read more

Ocean News

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