YouGov: Recent data from YouGov’s Covid-19 tracker shows some difference in consumer behaviour between London and the rest of the UK With 1 in 4 of Londoners saying they’ve had… Read more
Opinium Research We know consumers want to hear more from brands, but nearly half (43%) say they would prefer to hear positive non-Covid-19 related news and communications as a way… Read more
Ocean has launched @ The Local, a UK wide community of digital citizens which gives voice to the diverse views and values of young, highly mobile consumers living in the… Read more
According to a recent research conducted by Opinium: Now is not the time for silence Consumers still want to hear from brands, in fact in some cases even more than… Read more
Supermarkets Further research into UK retail finds Britons made more than 79 million extra grocery shopping trips in the past four weeks, making 3 additional shopping trips to the supermarket… Read more
Update on changing OOH Audience Behaviour: Spending and decision making still happening OOH UK Grocery Sales Up 22%. (Source: Research Live) Household and pet care items saw the biggest jump… Read more
Last week Ocean presented its latest neuroscience and YouGov research into the interplay between live broadcast, content and DOOH, plus the public’s perceptions. Hosted at the Royal Academy – with… Read more
18-34-year olds trust the authenticity of content and ads on DOOH screens more than other media channels One in four 18 to 24-year olds are more likely to engage with… Read more
In a UK first, premium digital out-of-home (DOOH) media owner Ocean Outdoor has established the powerful interplay between advertising and content in DOOH environments using neuroscience. With so few content… Read more
“Neuroscience is by far the most exciting branch of science because the brain is the most fascinating object in the universe.” Stanley B. Prusiner, Neurologist & Biochemist, Nobel Prize winner… Read more
Susann Jerry for details on Ocean News Stories