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Target key shoppers in Derby, with £553m spending potential and top brands at the newly refurbished shopping centre
With a spending potential of £553m1 and the newly refurbished Derbion shopping centre in 2023, host to Flannels, Hobbs, Hugo Boss, and more, The Screen @ Derbion One is ideally located for your brand to target key shoppers.
- 17% of the retail market consists of premium and luxury1
- 24% are 18-34 year olds2
- 19% are ABs2
- 45% of the population shows low TV consumption habits3
Derbion is a bustling shopping centre in the heart of Derby, UK, offering a vibrant mix of retail, leisure, and dining experiences, including Hotel Chocolat, Carluccio’s and Wagamama. In 2023, 13 new brands launched at the centre, including three new restaurants in its recently refurbished Food Terrace, which is now entirely open following a £2m investment by Derbion4.
Derbyshire County is home to the Peak District National Park, The National Forest, and the iconic Chatsworth House, all easily accessible from Derby, making them popular day trip destinations for residents and visitors.
1 CACI data 2024: defined as anything above ‘Accessible Premium’
2 2021 England & Wales Census/2022 Scotland census (defined in Scotland as ’15-34’)
3 YouGov Profiles consumer database Jan 2024: defined as ‘Light’ or ‘Ultra-light’ TV hours watched
4 Marketing Derby, 2024
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The Screen @ Derby One
Derby • Digital
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