An Ocean Digital City

One of the UK’s top 10 cities for disposable income from residents

Derby Facts & Figures


Home to 260,000 residents, Derby not only boasts a prosperous population but also attracts 40 Million tourist visitors per year to the Derbyshire county with it being home to the Peak District National Park, The National Forest and the iconic Chatsworth House.

Named in the UK’s Top 10 cities for disposable income, CACI reveals that just over a quarter of Derby residents are in the top CACI category which is made up of Executive Wealth and Mature Money. With the newly refurbished Derbion shopping centre; host to Flannels, Hobbs, Hugo Boss and more, The Screen @ Derbion one is perfectly situated to target key consumers.


  • IN THE UK'S TOP 10

    cities for disposable income

  • 260k

    residents live in Derby

  • £2.5b

    contribution to the UK economy

  • £43m TOURIST SPEND

    per year

Top CACI Acorn Groups

  • Mature Money

    Index versus

  • Executive Wealth

    Index versus

Derby's Growing Portfolio


With an enormous investment of £4 billion over the last 10 years into the city of Derby and a further £2.3 billion in the pipeline, Derby’s ever-growing portfolio of business opportunities are boosting jobs and the economy. New acquisitions and expansions include Rolls Royce, Salloway Property Consultants and JD Sports.


  • With Derby being home to the 200-year-old rolling stock factory at Litchurch Lane Works, the city is set to expand in its bid to become the base for the Great British Railways headquarters. This elevation to Derby’s rail portfolio will bring a wealth of new jobs, city regeneration, and a boost to the local economy.

  • The Newly refurbished Derbion Shopping Centre hosts a generous 20 million visitors per year and has a 2,200,000 catchment population. Being the city centre’s leading retail and leisure destination, Derbion has announced more than 200,000 sq ft of new lettings offering a rich retail experience for shoppers across the East Midlands.

  • Whilst Derby thrives with top acorn demographic residents of Executive Wealth and Modern Money, the county is also home to an annual footfall of 40million tourists with attractions such as the Peak District National Park, the National Forest and the iconic Chatsworth House.

Ocean's 1 Location in Derby


Our full portfolio of Large Format & Small Format Digital, Backlight and locations in the city, ordered alphabetically.


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