An Ocean Digital City

Famous for its two Premier League football clubs, world-renowned music scene and important industrial history, Liverpool is currently enjoying a renaissance with an economy worth £121 Billion which has seen a 15% year on year economic growth.

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Liverpool Facts & Figures


A well-connected city served by extensive domestic train and road networks, the city is also served by the John Lennon Airport, connecting the city to hundreds of international destinations.

One of the UK’s leading financial centres and a top location outside of London for Wealth Management, this North West city is the home of over 252,000 businesses.

Liverpool is buzzing, demonstrating the collective power of all northern regions.


  • 90,000 Students

    and 30,000 graduates each year

  • Economy worth £121 Billion

    and 15% year on year economic growth

  • Young Popultation

    42 below the age of 30

Top CACI Acorn Groups

  • City Sophisticate

    Index 131 versus NW region

  • Career Climber

    Index 115 versus NW region

  • Student Life

    Index 309 versus NW region

A Global city, competing on a global scale



  • Manufacturing is at the heart of the city’s economy and is home to some of the world’s leading manufacturers such as Jaguar Land Rover, Unilever, Pilkington, Cammell Laird, AstraZeneca and Orsted. Liverpool makes a quarter of a million cars each year.

  • Liverpool has the largest supercomputing facility for industrial applications in the UK and the highest concentration of robotics for material science in the world.

Liverpool Catchment Area


The core catchment refers to Primary and Secondary catchment combined, which account for 75% of spend available to the centre.

Liverpool’s overall catchment is extensive, especially to the South and into North Wales.


Legend
  • Primary Catchment
  • Secondary Catchment
  • Tertiary Catchment
  • Quarternary Catchment

Data: © CACI Limited 1984 – 2019 and all other applicable third party notices (Retail Dimensions: Retail Footprint) can be found at: www.caci.co.uk/copyrightnotices.pdf

Map: © Mapbox, © OpenStreetMap

Future Developments in Liverpool


A hugely ambitious city, Liverpool is experiencing a mass regeneration investment which is changing the face of the city into a truly modern metropolis.


  • £1 billion of investment in new ports and logistics infrastructure
  • £5.5 billion to redevelop Liverpool’s northern docks

    Learn More

  • £300 million to improve connections to and around the city centre

Ocean Large Format Digital in Liverpool


Reaching youth, upwardly mobile and very wealthy audiences for less


  • Ocean delivers the most

    15-24 year olds

    based on Reach

    24%

    Click to view details.
    Source: Route 2019

  • Ocean delivers the most

    City Sophisticates

    based on Reach

    75%

    Click to view details.
    Source: Route 2019

  • Ocean delivers the most

    Lavish Lifestyles

    based on Impacts

    50%

    Click to view details.
    Source: Route 2019

Media Arguments

Ocean is the facilitator of digital connectivity in the OOH world, with hundreds of prestigious locations and iconic screens across the UK. We are the leading providers of large format OOH and DOOH advertising nationwide and only Ocean can provide brands with a UK-wide outdoor digital presence.

  • Ocean reaches more 15-24s, City Sophisticates and Lavish Lifestyles

  • Ocean indexes highest for 15-24 (140)

  • With just two screens, Ocean still covers a third of all adults and almost 50% of all youth audiences

Ocean's 2 Locations in Liverpool


Our full portfolio of Large Format Digital locations in the city, ordered alphabetically.


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