An Ocean Digital City

One of the UK’s top five strongest economies and its tenth largest city, Bristol is a hot-bed of innovation and wealthy audiences.

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Bristol Facts & Figures

Home to 450,000 residents, Bristol boasts a prosperous population with strong disposable incomes – 62% of its city dwellers register as affluent to comfortable.

Bristol is also the UK’s newest hub for innovative technology. With several internationally recognised specialist sectors based in the city, including creative and digital industries, aerospace and advanced engineering, numerous leading businesses have made Bristol their headquarters, including Aardman Animations, BAE Systems and Airbus.

Named the UK’s Best Place to Live 2017 by The Sunday Times and with a rapidly expanding economy and population, Bristol is the leading city in the West.

  • 450k residents

    live in Bristol

  • £1.6bn

    potential market spend

  • £14.3bn

    contribution to the UK economy

  • 18.5m visitors

    annually, accounting for 20% of spending in the city

Top CACI Acorn Groups

  • Light TV Viewers

    Index 129 versus competitors

  • City Sophisticates

    Index 142 versus competitors

Bristol’s arts, culture and leisure pursuits

One of the UK’s most visited cities and situated close to tourist hot spots including Bath and Stratford Upon Avon, Bristol is home to a wealth of leisure, art and retail activities. Whether your interest lies in the latest street art, gig nights or taking in the breath-taking views from Clifton suspension bridge, with so much going on visitors and tourists are spoilt for choice.

  • With over 500 stores, Bristol offers a rich retail experience for shoppers across the West. The £500m Cabot Circus development in the city centre caters to aspirational shoppers and provides leisure pursuits including restaurants, cinemas and bars.

  • Dating all the way back to the Iron Age, Bristol has a long and rich history. Bristolians and visitors can experience Bristol’s eclectic mix of architecture dating back through the ages, including the ruins of a Norman castle, gothic masterpiece Bristol Cathedral and Georgian wonder the Clifton Suspension Bridge.

  • The closest city to Glastonbury, Bristol knows how to party and stage festivals. From the world-famous Balloon Fiesta to Pride, Bristol hosts a number of festivals throughout the summer to keep audiences entertained.

  • While Bristol is a metropolitan, bustling hub, with over 400 parks and gardens and surrounded by beautiful countryside including South Gloucestershire, the city offers beautiful green spaces for ramblers, hikers and anyone yearning for a return to the countryside.

Bristol Catchment Area

Located in the wealthy South West, Bristol enjoys an extended catchment area, reaching as far North as Cheltenham and West into South Wales. With the tolls on the two Severn Bridges now officially scrapped, experts predict this will further increase Bristol’s draw and pull in more Welsh audiences.

Legend
  • Primary Catchment
  • Secondary Catchment
  • Tertiary Catchment
  • Quarternary Catchment

Data: © CACI Limited 1984 – 2019 and all other applicable third party notices (Retail Dimensions: Retail Footprint) can be found at: www.caci.co.uk/copyrightnotices.pdf

Map: © Mapbox, © OpenStreetMap

Future Developments in Bristol

One of the most productive Core Cities in the UK and the number one place to invest and grow a business, Bristol is an attractive proposition for investors. With several large-scale projects in development, the city’s skyline is undergoing a rapid transformation.

  • 3 Glass Wharf

    Set in the financial district of Bristol, the development will be home to HMRC and PwC

    Learn More

  • Aurora

    The award-winning £50m development will be one of the greenest office spaces planned outside of London.

    Learn More

  • Temple Quarter Enterprise Campus

    The University of Bristol’s proposed £300m campus will be built near Bristol Temple Meads Station, helping to regenerate the area.

    Learn More

Ocean Large Format Digital in Bristol

Cost effectiveness: With just one screen, Ocean still delivers the most affluent and hard to reach audiences

  • Ocean delivers the most

    35-44 year olds

    based on Impacts

    42%

    Click to view details.
    Source: Route 2019

  • Ocean delivers the most

    Lavish Lifestyles

    based on Impacts

    50%

    Click to view details.
    Source: Route 2019

  • Ocean delivers the most

    Exec Wealth

    based on Impacts

    47%

    Click to view details.
    Source: Route 2019

  • Ocean delivers the most

    City Sophisticates

    based on Impacts

    53%

    Click to view details.
    Source: Route 2019

  • Ocean delivers the most

    Light TV Viewers

    based on Impacts

    35%

    Click to view details.
    Source: Route 2019

Media Arguments

Ocean is the facilitator of digital connectivity in the OOH world, with hundreds of prestigious locations and iconic screens across the UK. We are the leading providers of large format OOH and DOOH advertising nationwide and only Ocean can provide brands with a UK-wide outdoor digital presence.

  • Ocean delivers the most affluent: Lavish Lifestyles, Executive Wealth and City Sophisticates

  • Ocean delivers more 35-44s

  • Ocean indexes highest for Light TV Viewers (129)

Ocean's 1 Location in Bristol

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