“It puts London back on the map again, it’s been dark for too long” one commuter announces whilst gazing up at the mesmerising display that dominates Piccadilly Circus. This direct… Read more
Modern, global destination delivers 88 percent brand recall New research has confirmed the world-famous Piccadilly Lights, owned by Landsec, is a modern global landmark and prestigious brand advertising platform which… Read more
Full motion DOOH is 2.5 times more impactful than static OOH sites Online video performs better when DOOH is included in the media plan Neuroscience research released today demonstrates how… Read more
It’s no surprise to anyone that retail patterns and behaviours are changing, resulting in winners and losers in the battle for the retail £ as it swings between the “online”… Read more
Piccadilly Circus has a long & rich history as an iconic landmark for London and the UK. So when Ocean and Land Securities’ announced exciting plans for the new Piccadilly… Read more
They may be ditching the old fashioned TV box in the corner for smaller, smarter, mobile screens. But research shows that light TV viewers are increasingly switching on to the… Read more
Digital Out of Home is a key influencer in reaching big spending consumers who shun heavy TV viewing. A new Ocean study measures how receptive light TV viewers are to… Read more
How digital out of home is exciting adland Inspiring. Exciting. Versatile. Just three the emotions adland associated with digital out of home which is predicted to grow faster than mobile… Read more
We’ve got some news. According to media planners and buyers, digital out of home is predicted to grow faster than either mobile or video on demand over the next five… Read more
A new study using neuroscience demonstrates for the first time how digital out of home positively influences responses to other media, exerting a clear impact on the wider digital universe…. Read more
Susann Jerry for details on Ocean News Stories